Search Engine Land

MARCH 23, 2023

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance. That said, we can start taking advantage of Bing’s increasing user volume. Should you claim and optimize a Bing Places listing?

Place 86

Place Food SEO User-Generated 86

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Google Search App For Android Updated.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

JANUARY 17, 2023

2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Google testing new look for local inventory ads in place of local pack. 2008: Local search was $2.5 Center For The Digital Future: Perceptions Of Search Reliability And Accuracy Declining.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

FEBRUARY 28, 2023

Botify founder: Half of enterprise pages not being crawled by search engines 2019: The company hoped the $20 million it picked up in series B would bolster its platform to tackle the “complex” SEO climate. On Twitter, Oscar Comes Up Short Against Super Bowl 2011: Twitter said its users sent a total of 36.4

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

JANUARY 31, 2023

Bing Ads rolls out multiuser access with single sign-on 2018: Multi-User Access allowed users to have one email and password to access all of the Bing Ads accounts they manage. Google News Engine Bugging Out 2007: It was returning 500 errors, graphics weren’t loading and searches weren’t working.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketing 87

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. by Dax Hamman 2012: Have You Been The Target Of A Google Places Hit Job?

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

FEBRUARY 2, 2023

Google Brings Search Funnels Attribution Modeling Tool To AdWords 2014: Advertisers could look at five different attribution models and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Search Engine Land

MARCH 5, 2023

Report: 51% of website hacks related to SEO spam 2019: These hacks target websites in order to try to manipulate the success of a site’s SEO campaign and boost its rankings in Google and other search engines. What’s The Most Searched Thing On Google? Google “Search Plus Your World” To Launch Beyond US?

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

Transform 127

Transform User-Generated SEO Law 127

Jeff Bullas

FEBRUARY 19, 2023

Guide mobile users accurately 5. SEO is an abbreviation for the term search engine optimization. This code is normally generated by the service you are using to measure website traffic. You need SEO to increase your share of free website traffic from search engines. billion searches are performed each day.

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SEO User-Generated Non-Profit Promotion 246

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

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Transform User-Generated SEO Digital Marketing 119

Search Engine Land

FEBRUARY 19, 2024

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Additionally, your data is not lost – you can still generate reports on traffic in Exploration reports or Standard reports using a different dimension such as source/medium. Get the daily newsletter search marketers rely on.

Analytics 124

Analytics User-Generated Place Search Marketers 124

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users. See terms.

Product 125

Product SEO Copywriting eCommerce 125

Search Engine Land

SEPTEMBER 12, 2024

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. It delivers answers to user queries using real-time information from across the web. Non-tech-savvy users may not notice a significant difference.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. It’s typically assumed that the more time a user spends on the website, the better. Get the daily newsletter search marketers rely on.

Search Marketers 77

Search Marketers Key Performance Indicator User-Generated Marketing 77

Search Engine Land

OCTOBER 2, 2023

This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools. In 2022, 90% of X revenue was generated through advertising – so this decline had a big impact on profit.

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User-Generated Advertisers Advertising Digital Marketing 141

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

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User-Generated SEO Branding Management 130

Marketing Insider Group

NOVEMBER 2, 2020

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. Paid search and other types of advertising have their place but it’s essential to have a solid content strategy to back them up. What Is PPC Marketing? Content Marketing Attracts Better Quality Leads. Source: [link].

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Content Marketing User-Generated Marketing Marketers 145

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP).

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

AUGUST 12, 2024

Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. Follow along and check off each step as you go to create content that both search engines and readers will love. Is sticky: How will your content be remembered by your audience?

SEO 112

SEO User-Generated Place Market Research 112

Marketing Insider Group

SEPTEMBER 7, 2021

Google is constantly evaluating which factors indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Providing a good user experience is paramount to organic search rankings. Google ranking factors.

User-Generated 145

User-Generated SEO Health Place 145

Search Engine Land

FEBRUARY 12, 2024

The growing role of entities – specifically named entity recognition – in search. Emerging NLP methods like neural matching and BERT go beyond keywords to understand user intent. New frontiers like large language models(LLMs) and retrieval-augmented generation (RAG). How do machines understand language?

SEO 113

SEO Transform User-Generated Place 113

Search Engine Land

DECEMBER 27, 2023

Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Dig deeper. Dig deeper.

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Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. Generative AI might Generative AI has become a significant topic for brands worldwide. Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions.

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Management User-Generated eCommerce Affiliate Marketing 104

Martech

JANUARY 10, 2022

Do we have the right human resources in place? If you have marketing staff, utilizing SEO toolsets can make them more efficient and effective. The vast majority of organic search marketers struggle to justify their SEO budgets. SEO platforms help marketers draw more insights from their work. What is SEO?

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SEO Whitepaper Marketing Marketers 124

Search Engine Land

JANUARY 10, 2024

Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. This article will focus on the first, particularly on Google Ads for lead generation. Get the daily newsletter search marketers rely on. Expanding to new platforms.

CRM 127

CRM User-Generated Place Digital Marketing 127

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links.

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Gen Z User-Generated eCommerce Finance 114

Search Engine Land

SEPTEMBER 19, 2023

With the rise of AI-generated search results, Google autocomplete keywords will become more visible – and potentially more damaging. The reputational risks of Google autocomplete and Search Generative Experience (SGE). Google autocomplete can shape a user’s perceptions before clicking “enter.”

User-Generated 123

User-Generated Management Branding Product 123

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Get the newsletter search marketers rely on. Transform photos with Magic Edit.

SEO 111

SEO Transform User-Generated Analytics 111

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Volume tells you how often people search for specific keywords. Intent reveals the underlying purpose of user searches. But only when it’s appropriately harnessed.

User-Generated 127

User-Generated SEO Search Marketers Price 127

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Get the daily newsletter search marketers rely on. UA used cookies; GA4 uses modeling to estimate key events. Make a purchase.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. Google’s search advertising landscape showed mixed results in Q2 2024.

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Advertisers Advertising Retail eCommerce 126

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. of global web traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

FEBRUARY 1, 2024

The language capabilities of generative AI , specifically GPT-4 , have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. To address these, PPC marketers working with GPT-4 can focus on four aspects: Prompt engineering. Custom GPTs. 22, and classify each.

User-Generated 115

User-Generated Price eCommerce Advertisers 115

Neil Patel

JANUARY 25, 2021

A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. After all, that’s 6 percent of billions of searches.

SEO 132

SEO User-Generated Food Health 132

Search Engine Land

JULY 12, 2024

My users loved my content. The long-tail shift from niche sites to user-generated content sites You’ll hear a lot of speculation about what happened, but this report from Sistrix tells you all you need to know. Other sites with user-generated content (UGC) also saw huge increases in the last year or two.

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User-Generated SEO Place Promotion 89

Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. He explained: “Chat GPT gives you a very good starting place for your code.

SEO 98

SEO User-Generated Place Search Marketers 98