SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. On top of this, various media channels and third-party players also have unique systems and scoreboards in place.

Retail 52

Retail Transform Shoppers Gen Z 52

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 118

Shoppers Shopper Market Millennials Retail 118

Martech

OCTOBER 28, 2022

Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.

Digital Marketing 138

Digital Marketing Advertising Advertisers Shopper Market 138

Econsultancy

MAY 11, 2022

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. ” Weir emphasised the importance of approaching data with a clear strategy for success, and orienting data work around consumer desires.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Hubspot Marketing

JULY 10, 2023

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.

Customer 86

Customer Transform User-Generated Retail 86