Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Jeff Bullas

FEBRUARY 6, 2023

When a company uses the liking method, you’ll give them information on your target audience and the type of users you want to attract. Then they’ll “like” photos on your behalf posted by those users. Organic growth means the number of users who find your profile without boosted distribution.)

User-Generated 305

User-Generated Management Price Energy 305

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. SocialPilot is the social media management partner for several travel agencies and businesses.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Jeff Bullas

FEBRUARY 12, 2023

And as mentioned earlier, Instagram bots allow you to like, follow other users, and comment automatically. You will get increased exposure Today, Instagram limits its new users to follow 20 people per hour or no more than a hundred people a day. This saves you a lot of time since you don’t have to scroll through various profiles.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.

User-Generated 145

User-Generated Social Media Marketing Analytics Place 145

Marketing Insider Group

AUGUST 27, 2024

Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching. Website Optimization A digital marketing strategy starts with website optimization. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. How is AI used in Social Media? What is your post about?:

Transform 121

Transform Social Media Marketing User-Generated Advertising 121

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JUNE 20, 2022

Sharing – You must post on social media regularly to grow and maintain an audience. Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty. Thankfully with social media, that information is within reach.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 131

Gen Z User-Generated Social Media Marketing Millennials 131

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Social curation and bookmarking sites. Social networking sites. Curate and promote user-generated content via branded hashtags.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

SocialPilot

JANUARY 16, 2024

According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. That’s where using a social media dashboard is so crucial. Why Should You Use Social Media Dashboards?

Social Media Marketing 111

Social Media Marketing CRM User-Generated Analytics 111

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Orbit Media Studios

JUNE 3, 2022

For example, while video content might be a great way to engage users on Instagram, that same type of content may not work as well on Facebook. In addition to focusing on platform-specific strategies, there are other key considerations that can help you maximize your social media presence. Identify your target audience.

Social Media Marketing 133

Social Media Marketing User-Generated Promotion Customer loyalty 133

Buffer Marketing

APRIL 24, 2024

In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals. What is organic social media? What is paid social media?

User-Generated 133

User-Generated Health Social Media Marketing Thought Leadership 133

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. They even came up with theories as to why it was removed in the first place. It can generate unique user-generated content.

Management 107

Management User-Generated Entertainment Social Media Marketing 107

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Create polls to spark discussion Polls are a staple feature on most social platforms.

Social Media Marketing 120

Social Media Marketing User-Generated Gen Z Thought Leadership 120

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. Is Instagram dying?

Gen Z 136

Gen Z Millennials User-Generated Shipping 136

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Unbounce

JUNE 28, 2022

People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. In reality, ecommerce and social commerce are two very different sales techniques. It’s the process of generating leads and creating conversions through online stores. Source: Target/Instagram.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 They serve as social proof.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 122

Gen Z User-Generated Entertainment Millennials 122

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Location hashtags : These are hashtags like #Toronto which specifies a place.

User-Generated 120

User-Generated Food Management Price 120

Martech

MARCH 17, 2023

The issue lies in users who don’t know what the analytics data means or how it is gathered. They were made to collect and quantify interactional user data into easily usable insights and reports. At one point, unique users were counted by combining the total number of unique IP addresses that accessed a website in a given period.

Analytics 132

Analytics User-Generated Marketing Marketers 132

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. According to Stackla, 79 percent of people say user-generated content highly impacts their purchasing decisions.

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. In other words, digital content could also be defined as online media created for content marketing.

Tentpole 100

Tentpole Gen Z Thought Leadership User-Generated 100

Sprout Social

DECEMBER 21, 2022

As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. What is organic social media ? What is paid social media ?

Food 142

Food Social Media Marketing Promotion User-Generated 142

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hootsuite

SEPTEMBER 25, 2023

Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks. Interestingly, educational institutions generated higher Instagram engagement than any other industry in September.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 126

Marketing Marketers User-Generated Social Media Marketing 126