Sprout Social

MARCH 28, 2025

If the video doesnt take off with your non-followers, youll still gain valuable insights for your video marketing strategy. The benefits of using Instagram trial reels Integrating trial reels into your video strategy gives you an algorithm shortcut to a broader audience, placing your content directly in front of non-followers.

User-Generated 91

User-Generated Traditional Marketing Social Media Marketing Branding 91

Buffer Marketing

DECEMBER 11, 2024

Then, discover 15 of the best places to find music for your YouTube videos — with options for every budget. 3 basic types of music licenses Understanding music licenses helps you determine if you have the rights to use your desired track in your YouTube videos. That’s where this guide comes in.

Price 21

Price Fashion Energy Place 21

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. landscape).

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

OCTOBER 12, 2020

But as time went on, marketing certifications have evolved and may be an excellent opportunity for many. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started. Marketing certifications can also validate your existing knowledge. My advice?

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

Martech

MAY 26, 2022

This will allow marketers to manage TikTok alongside efforts on all other social media platforms in one place. Read next: Ultimate guide to social media marketing. Marketers will also be able to moderate and engage with comments in real-time. Get the daily newsletter digital marketers rely on.

Social Media Marketing 115

Social Media Marketing Marketers Marketing Education 115

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. come to life in your social media calendar.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Hubspot Marketing

MAY 14, 2019

You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Experiential Marketing. Guerrilla Marketing. Social Media Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hootsuite

JANUARY 12, 2022

When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. This is a smart play from YouTube to keep everything in one handy place, rather than asking people to download and sign up to another app to create Shorts. How to make a YouTube Short.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. Moreover, AI has introduced presenter videos, a fantastic way to convey information.

Transform 121

Transform Social Media Marketing User-Generated Advertising 121

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. How do you make an impactful video?

User-Generated 135

User-Generated SEO Social Media Marketing Analytics 135

Marketing Insider Group

FEBRUARY 2, 2021

Email marketing is best for: Lead generation. Social Media Marketing (SMM). Social media is where you can have one-on-one conversations with people. Social media is also useful for researching and understanding your target audience. With social media, you can spread content fast.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 145

Transform Food User-Generated Branding 145

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. This is one area you cannot ignore.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Buffer Marketing

JANUARY 30, 2025

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Check that your email, website, and any other key links are updated. Callout: Try Start Page → Align your branding Branding isn’t just about fun colors and fonts—it’s about recognizability.

User-Generated 103

User-Generated Education Analytics Thought Leadership 103

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Hubspot Marketing

AUGUST 7, 2019

Example of Blog Content Marketing. Whether about hotel recommendations, unique places to visit, or various activities you can do around the globe, their blog has all of the details. According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Marketing Insider Group

MAY 27, 2020

It’s impossible to measure your success without having goals in the first place, so make sure you take the time to define some concrete, time-limited goals. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

APRIL 15, 2020

of marketers considering YouTube as the most effective platform for video marketing, there’s no doubt that it should be a part of your advertising strategy. But because it’s a video platform, creating ads for YouTube isn’t like creating ads for other social platforms. With 78.8% Let’s dive in.

Advertising 144

Advertising Advertisers Analytics Social Media Marketing 144

Hubspot Marketing

MAY 9, 2019

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Social Media Course by HubSpot Academy.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Martech

OCTOBER 2, 2024

They’re at a place where they need to focus all in on what they’re doing.” For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

Branding 73

Branding Millennials Finance CMO 73

Buffer Marketing

JUNE 9, 2023

How we assessed experience Here are the four application questions we had to assess experience level: Please select all areas you have marketing experience with: (You are not required to have skills in each of these areas, this is just an assessment.)

Social Media Marketing 113

Social Media Marketing Management Place Communications 113

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. 11 LinkedIn video best practices.

Transform 145

Transform Promotion User-Generated Management 145

Adobe Experience Cloud Blog

OCTOBER 2, 2015

For instance, this past weekend I went camping, and for those of you who know me, you know that the whole sleeping-in-a-tent-and-singing-songs-around-the-campfire routine isn’t my cup of tea…well, unless this is all taking place under the roof of the Four Seasons. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. Social Media Marketing. billion by 2023. Click Here.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hootsuite

JUNE 1, 2022

Even better, you can do all of this in the same place you schedule all your social media content— Hootsuite. You can create behind-the-scenes content , how-to videos , or even just funny clips that show off your brand’s personality. Keep reading to learn how to schedule Reels through your Hootsuite dashboard.

Entertainment 132

Entertainment Social Media Marketing Video Marketing Management 132

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Communications 145

Communications Promotion Social Media Marketing Management 145

Hubspot Marketing

JUNE 24, 2022

Increasing awareness and constituent engagement without exhausting your hardworking team requires approaching your marketing systematically. That's where a nonprofit marketing plan comes into play. Putting systems in place to produce and distribute your marketing content allows you to focus on operating and scaling your nonprofit.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

SMA Marketing

APRIL 13, 2023

Content Marketing- Content marketing ensures your internet marketing plan carries your target buyer through each stage of the buyer's journey. Social Media Marketing - Your social platforms are a great place to extend the conversation about your products and services.

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Millennials 94

Neil Patel

SEPTEMBER 17, 2021

Google Drive is a great place to do so since it’s free. If you are using TikTok or other niche social media platforms, add those to your spreadsheet as well. Social Media Audit: Facebook. Facebook collects tons of useful data about your Pages and organizes it in one place. Here’s how to do a simple one.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hootsuite

MAY 18, 2023

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create.

User-Generated 129

User-Generated Video Marketing Shipping Product 129

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Video Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98