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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. Now is the time to ensure that you are set up for success.

Transform 119
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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Leverage transformative initiatives Big changes within marketing and the broader company are opportunities to reboot email’s position and stature, says Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging at Merkle. These are great initiatives to hitch an email marketing project to, says Cebrian.

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How email marketing is changing and what marketers should do about it

Martech

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. But these pieces are vital going forward.

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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

Status : Public Beta Applicable HubSpot Hubs : Sales Hub, Service Hub Applicable HubSpot Tiers : Enterprise Centralized efficiency with the customer success workspace What’s new : HubSpot introduced a dedicated workspace for customer success managers, designed to enhance management of their book of business to improve retention and customer growth.

Transform 130
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25 Case Study Examples Every Marketer Should See

Hubspot Marketing

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. For instance, Asana knows you won't trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: "Our Customer Success Manager, Michael, was amazing.

Transform 143
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Customer success gets passionate

Martech

” The cloud, SaaS, the subscription model — plus an environment which is making digital transformation mandatory — all come together then to support the concept of long-term customer success over transactional account management. Is there another step to be taken? ” A sense of community.

Customer 118
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What is a Content Management Workflow? Why You Need One in 2022

Hubspot Marketing

Having the right people in place on your content team is not enough. In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. With so many moving pieces necessary for creating a content workflow, managing the process becomes a top priority.