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How to manage social media content creation across networks

Sprout Social

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos.

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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. Now is the time to ensure that you are set up for success.

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25 Case Study Examples Every Marketer Should See

Hubspot Marketing

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. For instance, Asana knows you won't trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: "Our Customer Success Manager, Michael, was amazing.

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How email marketing is changing and what marketers should do about it

Martech

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. But these pieces are vital going forward.

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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

Status : Public Beta Applicable HubSpot Hubs : Sales Hub, Service Hub Applicable HubSpot Tiers : Enterprise Centralized efficiency with the customer success workspace What’s new : HubSpot introduced a dedicated workspace for customer success managers, designed to enhance management of their book of business to improve retention and customer growth.

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What is a Content Management Workflow? Why You Need One in 2022

Hubspot Marketing

Having the right people in place on your content team is not enough. In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. With so many moving pieces necessary for creating a content workflow, managing the process becomes a top priority.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

However, there are practical tips and strategies you can follow to help you build a successful one. There’s no better place to start with customer experience than to understand your customers’ wants and needs. These are companies that have a successful track record of creating seamless experiences across their channels.