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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. While it’s vital to ensure that content is relevant to your target market, don’t try to control the content. Provide influencers with creative flexibility to do what they do best.

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How to Identify Your Ideal Target Markets for Paid Campaigns

Neil Patel

What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Demographics are actually subsets of a target market. For example, a car insurance company’s target market could be “all car owners.” What do I mean by this?

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 111
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5%

Transform 130
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Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch

Duct Tape Marketing

Too often, SMBs focus on executing marketing tactics without a clear, overarching strategy in place. This leads to a scattered approach that fails to target their ideal customers or differentiate them from competitors effectively.

CMO 90
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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

  We'll explore the key steps in identifying, evaluating, and collaborating with influencers to ensure your marketing campaign achieves its goals. By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively.

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Your audience isn’t who you think — AI knows better by Plus Company

Martech

Take target market identification, for instance. To develop a deeper understanding of the value of overcoming these barriers, The 2025 Marketer’s Guide to AI & Creative Impact Measurement is a great place to start. And yet, the advantages proffered by AI adoption should outweigh these concerns.