Sprout Social

APRIL 8, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise.

Branding 105

Branding Tentpole Entertainment Transform 105

Hubspot Marketing

DECEMBER 12, 2024

Spotify has found a way to do this for years with their Wrapped campaign and other tentpole moments throughout the year that provide personalized experiences based on behavior and accompanying those experiences with immersive content.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Litmus

SEPTEMBER 17, 2020

in a single place (Litmus, cloud storage, etc.). Put reviews & approvals in one place (Google docs, project management tool). Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time.

Tentpole 77

Tentpole eBook Email Marketing Place 77

Rock Content

NOVEMBER 16, 2017

We literally could not get to some of the most impacted places, so people who were taking photos and videos and sending them to us were our eyes and ears on the ground, alerting us to places we needed to be,” she said. Rachel Schwartz is the Manager of Digital Creative Content for the ABC Owned Television Stations.

Tentpole 45

Tentpole User-Generated Management Place 45

On24- CMO Confessions

MARCH 18, 2021

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52