Remove Place Remove Tentpole Remove Traditional Marketing
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Live activations are becoming cultural moments that take up considerable social chatter.

Branding 111
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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. Traits and Characteristics of Marketers. Empathy and Pulse Checks.

CMO 52