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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Lead generation? Brand awareness?

Branding 101
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 109
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ABC: How Storytelling Can Impact Lives

Rock Content

We literally could not get to some of the most impacted places, so people who were taking photos and videos and sending them to us were our eyes and ears on the ground, alerting us to places we needed to be,” she said. Rachel Schwartz is the Manager of Digital Creative Content for the ABC Owned Television Stations.