Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

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Transform Branding Logistics Thought Leadership 134

Martech

APRIL 21, 2022

How we bring all of that data into one place is the challenge,” she said. This involves different types of data, whether it be advertising data, first-party data, or more traditional marketing data implementations.”. Prioritize digital transformation tasks. Marketers can use DMPs to transform their campaigns.

Transform 117

Transform Marketers Marketing Retail 117

Marketing Insider Group

JUNE 4, 2013

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

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Transform CMO Marketers Marketing 109

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Maybe t he Angry Birds Transformers Party. Need something a little quieter? How about the official Acxiom/Ad Week networking event ?

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Transform Thought Leadership Event Marketing Traditional Marketing 134

Martech

JANUARY 28, 2022

But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

Transform 117

Transform Fashion Health Marketers 117

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. Do I have a system in place to make it work?

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CMO Transform Marketers Marketing 73

Sprout Social

JUNE 21, 2022

Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. While tried-and-true tactics still have their place, messaging is a fixture in our daily lives and is changing how consumers want to interact with brands. What is direct marketing? Email marketing.

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Direct Marketing Transform Direct Mail Telemarketing 142

Martech

NOVEMBER 24, 2021

Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We 5 ways marketers can improve customer experiences with personalization.

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Transform CRM Traditional Marketing Place 119

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing?

Transform 40

Transform Content Marketing Thought Leadership Marketers 40

Hubspot Marketing

AUGUST 12, 2022

However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. The benefits of this digital transformation are countless. Get A Certificate.

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Digital Marketing Pharmaceutical Real Estate Transform 121

Welcome Software

MARCH 24, 2025

It differs from traditional marketing saturation; it’s not about sheer volume, but strategic, consistent presence across relevant touchpoints. Understanding these journeys helps you place your brand exactly where it needs to be, exactly when it needs to be there. Move over sales gong, there's a marketing gong in town.

Branding 40

Branding Transform User-Generated Fashion 40

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

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Influencer Marketing Health Transform Marketers 134

Adobe Experience Cloud Blog

MAY 16, 2018

Senior marketers know that the absence of a clear CTA within a campaign can lead audiences to abandon the campaign and become disengaged. Feeling overwhelmed with the number of places to communicate with audiences? One Import Adaptation—Engagement.

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Transform Thought Leadership Communications Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .

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Transform Thought Leadership Traditional Marketing Communications 116

Marketing Insider Group

SEPTEMBER 19, 2013

Once that is in place and working like a machine, it’s time to build the kind of platform that can scale and sustain growth into the future. 2014 will see brand content marketing teams that take on the look and feel of real newsrooms including the technical platforms to support that. How do we scale content marketing efforts?

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Content Marketing Transform Thought Leadership Marketers 108

Adobe Experience Cloud Blog

MARCH 7, 2017

Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This will be my 5 th Summit, and I’ve never felt a stronger desire to spread the good word as I do now.

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Transform Thought Leadership Marketers Marketing 117

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated.

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Management Transform Thought Leadership PR 76

Duct Tape Marketing

AUGUST 22, 2024

Here are the analytics tools that we need to put in place. Here is how I can teach everyone about the marketing p and l. It's going to take a very holistic view, and by that I mean we have to go beyond maybe what we think of as traditional marketing tactics and elements. It's time to transform your approach.

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CMO Customer Journey Transform User-Generated 87

Martech

MAY 16, 2023

Some companies may already be very agile in their culture, so not as much transformation is needed. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This is a way to work together and gain alignment.

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Transform Copywriting CMO Marketers 103

Martech

NOVEMBER 28, 2023

This goes beyond traditional marketing strategies, fostering a connection that resonates on an emotional level. In its place, a more nuanced, data-driven, and empathetic approach is emerging. The real magic of AI in personalization is its capability for real-time data analysis and pattern recognition.

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Customer Transform Retail eCommerce 108

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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Millennials Whitepaper Transform Gen Z 277

Martech

DECEMBER 18, 2023

Managing AI work just like traditional marketing efforts in a centralized system of record allows you to: Quantify productivity gains. Dig deeper: Marketing work management: The forgotten essential 2. Tracking AI projects distinctly allows you to isolate progress and performance for clear reporting and insights.

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Transform Marketers Marketing Traditional Marketing 112

Businesses Grow

SEPTEMBER 25, 2023

Oreo transformed an unexpected power outage into a moment of branding genius. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. Still, the brand had to be relevant to earn the place! There are vast implications for how we go to market … 1.

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Gen Z Transform Marketers Marketing 128

Bannerflow

MARCH 23, 2020

It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Yet, without the use of effective technology in-house is just as time consuming and difficult as traditional marketing models.

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Transform Branding Advertising Advertisers 87

Duct Tape Marketing

JANUARY 22, 2025

By moving beyond traditional focus groups and leveraging intimate, VIP settings, businesses can unlock deeper emotional triggers, craft more impactful messaging, and elevate their B2B marketing efforts. Rapid and Actionable Insights Unlike traditional marketing research methods, Anti-Focus Groups provide a quick turnaround.

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Logistics Transform Branding Customer 76

Set Up

JANUARY 30, 2024

As a full-service agency, Intermark houses strategic marketing, advertising, PR, digital solutions, social media marketing, comprehensive production, and additional offerings all under one roof. It’s critical for clients who want to source and streamline projects and campaigns in one place.

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Transform PR Marketers Marketing 105

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The new organizational skill-set — and structure — will be one of the most profound changes that we as marketers need to deal with over the coming 5-10 years. Third, marketing now needs to move at the speed of digital. Aditya Joshi : That’s one of the places, yes. I believe that to my core. That means fast.

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Marketing Mix Finance CMO Analytics 134

SocialPilot

FEBRUARY 17, 2025

Increased Click-Through Rates: Clear and direct CTAs significantly increased followers visiting their website to place orders. By engaging directly with its audience and leveraging the platform’s real-time communication capabilities, it transformed its social media presence into a powerful marketing tool.

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Transform User-Generated SEO Promotion 40

Duct Tape Marketing

MAY 8, 2024

Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing. 08:19] What does it take to show up in places like Reddit? [12:05] 12:05] Would you say Brand Marketing is being transformed into Lean Marketing? [16:07]

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Transform Entertainment Place CRM 93

Marketing Insider Group

JULY 28, 2020

They are suitable for both people who are just getting started with Agile marketing, and adept agilists looking for a solution to a very specific problem. Here are some good places to start: What is Agile Marketing . Kanban for Agile Marketing. To begin with, place the cards with the highest priority on top of the board.

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Marketers Marketing Transform Place 131

OnPassive Marketing

OCTOBER 4, 2022

Doing this allows you to identify places you can relate to or appeal to your audience. Develop a content marketing plan that tells your target audience about your distinct brand and its value. Organize your customer outreach across social media sites and traditional marketing channels. Analyze and transform.

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Transform Customer loyalty Communications Advertising 90

SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. It’s also an ideal place to foster business partnerships and collaborations.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Martech

OCTOBER 14, 2022

All that has changed with the advent of digital tools and modern marketing methods. Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Get MarTech!

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CMO Non-Profit Transform Advertising 120

Hubspot Marketing

AUGUST 7, 2018

Where is the first place you go for expert advice or an answer to a burning question? You’re also generating some major ROI for your company, as these content marketing stats demonstrate: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. Set Your Content Goals.

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Whitepaper User-Generated Promotion eBook 145

Adobe Experience Cloud Blog

OCTOBER 11, 2010

Debbie Qaqish, is a recognized thought leader and innovator in the demand generation space with seven years experience in using marketing automation and over 30 years experience in sales and marketing. Her latest project, The Revenue Marketer, defines a new role for marketers in revenue production.

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User-Generated Transform Thought Leadership Traditional Marketing 79

Sprout Social

JULY 12, 2023

Luckily, innovations in artificial intelligence (AI) like generative pre-trained models (GPT) and text analytics are transforming how customer care teams operate. That’s why sales and marketing teams are teaming up with customer service to understand and overcome barriers to the traditional marketing funnel.

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Customer Transform Health User-Generated 98

Martech

NOVEMBER 3, 2021

” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. Marketers are placing less emphasis on traditional analytics in favor of operations. Traditional marketing analytics, by itself, often fails to account for the full consumer experience.

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Analytics Product CMO Marketers 112