The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature. The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Ann Handley

AUGUST 29, 2024

” Her teeth are chaos—yellowed and all over the place. That single moment helps writers plant our feet in one place. It stops you from sailing ahead—letting the story rush out too fast—and instead dams the flow so you find yourself anchored in the best, most scenic place to begin. So I won’t.”

Transform 192

Transform Place Copywriting Marketing 192

illumin

JANUARY 7, 2025

Why illumin is better equipped to help agencies transform their programmatic ad strategy Enhanced data insights illumin offers powerful analytics tools that let agencies dive deeper into client data, uncover actionable insights, and make data-driven decisions that boost campaign performance and ROI.

Transform 59

Transform Advertising Advertisers Analytics 59

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 137

Transform Branding CMO Education 137

Marketing Insider Group

OCTOBER 9, 2024

Marketing leaders and personnel are still important, but high-level direction can conceivably come from multiple places in the executive suite. Accordingly, we shouldn’t see the transformation of the CMO position as a loss, but rather, as a transformation of leadership structures and hierarchies within organizations.

CMO 122

CMO Transform Advertising Advertisers 122

Martech

MARCH 11, 2025

The rise of generative AI Generative AI transforms how content is created, delivered, and consumed. While AI Overviews offer increased visibility, earning a place within them relies on delivering high-quality content that performs well in traditional search. These findings show opportunities (and challenges) for brands.

Transform 120

Transform User-Generated SEO Branding 120

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Adding a genAI chatbot might enhance a platform, but it wont transform a product to deliver the speed, efficiency, and precision that AI promises.

Transform 108

Transform User-Generated B2C Management 108

Marketing Insider Group

MARCH 10, 2025

Outsourcing places CRM operations in the hands of specialists who configure automation, monitor analytics, and refine processes. A Smarter Approach to CRM Management Outsourcing CRM services places customer relationships in expert hands. This ensures customers receive timely communication, accurate information, and efficient service.

Transform 66

Transform CRM Customer Analytics 66

Martech

JANUARY 10, 2025

CDPs are all about data in, or data ingestion from various sources, and data transformation within the platform, Kalpokaite said. Kalpokaite said a helpful place to start is with five simple principles. How will you ingest, transform and activate data? Who’s going to determine what transformation is done inside your CDP?

Transform 112

Transform Customer Journey Customer Place 112

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI’s ability to rapidly analyze extensive datasets, combined with human thinking, has the potential to transform how you identify opportunities and manage campaigns.

Transform 114

Transform Marketing Marketers User-Generated 114

Martech

JULY 17, 2024

“Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end. is letting things happen more organically. .

Transform 143

Transform Food Analytics Place 143

Martech

OCTOBER 22, 2024

During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care. Some small business sectors have always reached into the digital space.

eCommerce 112

eCommerce Transform CRM Price 112

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Suddenly, an app that was built for transportation transforms into a robust advertising platform.

Advertising 112

Advertising Advertisers Transform CMO 112

Martech

SEPTEMBER 12, 2024

“This is the place where sales and marketing teams are falling in love again. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. Oracle’s new digital buying channel. ” Pinkerton asked.

Transform 110

Transform B2C Manufacturing Finance 110

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership.  What problems were you trying to solve?

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. What’s driving this transformation? One of my biggest revelations was realizing the transformative potential of AI in video production.

Video Marketing 126

Video Marketing Marketing Strategy Transform B2C 126

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. For example, brands should disclose when using photographs of real people and places versus synthetic compositions. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more.

Transform 131

Transform Customer loyalty User-Generated Management 131

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 30, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority.

Transform 108

Transform User-Generated SEO Digital Marketing 108

Martech

JANUARY 2, 2025

It turns out, Reeve says, the most successful transformations harness the collective wisdom of middle managers and teams. There were no constraints placed on them. Dig deeper: 4 common pitfalls in failed agile marketing transformations (and how to avoid them) Email: Business email address Sign me up! “The team was focused.

Management 114

Management Transform Finance Communications 114

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand.

Customer 118

Customer Transform Retail Finance 118

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

JULY 19, 2024

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Each season, the tree matures.

Transform 110

Transform Information Technology Traditional Marketing Place 110

illumin

AUGUST 15, 2024

This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. Reduce the time needed to build customer audiences and transform your campaign. Advertisers should use geotargeting to reach audiences based on their country, state, zip code, and congressional district.

Advertising 105

Advertising Advertisers Transform CRM 105

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? Start by determining the main topic or idea you want to explore and place it at the center of your map. Canva has over 3,000 mind map templates, meaning you can achieve the right look for your map all in one place. I certainly have.

Transform 109

Transform Communications Place Management 109

SocialPilot

JULY 12, 2024

By consistently tracking, analyzing, and adapting your strategy based on the audit, you can transform your social media presence into a powerful tool and start achieving your marketing goals. You can measure and analyze performance across different social media platforms in one streamlined place.

Analytics 115

Analytics Transform User-Generated PR 115

Hubspot Marketing

OCTOBER 31, 2024

The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. Smile 2 did something similar, breaking the fourth wall in its marketing campaign by placing odd smiling people in random sports events or news broadcasts to draw attention to the movie. “In

Transform 111

Transform Marketing Marketers Entertainment 111

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. Multi-platform Integration: Collect reviews across various platforms, all in one place. Ready to transform your business with review automation? Thats a game-changer, right? Your future loyal customers are just a review away.

Transform 40

Transform CRM Automobile Management 40

Backlinko

OCTOBER 31, 2024

Industry magazines are a great place to start finding these quotes, as they often feature interviews with top professionals. When you support your claims with statistics, you transform vague assertions into verifiable facts. Statistics also offer a secondary benefit: you can easily transform them into visuals.

SEO 117

SEO Transform Place Product 117

Hubspot Marketing

FEBRUARY 12, 2024

Explaining the value your consumer will receive in exchange for their information and why you're collecting the data in the first place is critical for building trust. Now, you're an agent of transformation, and an architect, and you have to be creative.” “You Be transparent with your consumers.

Transform 133

Transform Advertising Advertisers CMO 133

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone.

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. You likely want to do better but the business culture in most places rewards dull. At a minimum, it will transform most careers. Are you a trusted and beloved presence cutting through the noise of your marketplace?

Transform 128

Transform Traditional Marketing Education Branding 128

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start. It can also elevate your brand and drive more bookings.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

SEPTEMBER 10, 2024

The following strategies offer a helpful starting place. Reporting is one of the most fruitful places for automation. Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine. The question is, how best can automation be applied?

Advertising 112

Advertising Advertisers Non-Profit Real Estate 112

Sprout Social

SEPTEMBER 23, 2024

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. At Sprout, we’ve developed ongoing training and built-in rituals that create new team dynamics and encourage employee experimentation–but with the appropriate guardrails in place.

Transform 82

Transform Marketing Marketers Energy 82

Duct Tape Marketing

JULY 17, 2024

More About Doug Davidoff : Connect with Doug Davidoff on LinkedIn Visit his Website Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business Like this show? It's time to transform your approach. It's transformed their companies. This is John Jantsch.

Transform 94

Transform Manufacturing Place CRM 94

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place.

Price 112

Price Real Estate Promotion Transform 112