Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits.

Management 134

Management User-Generated Key Performance Indicator Transform 134

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Gartner found that 70% of consumers believe AI-based content generators could spread false or misleading information.

Transform 131

Transform Customer loyalty User-Generated Management 131

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets.

Transform 110

Transform Marketing Marketers User-Generated 110

Search Engine Land

NOVEMBER 13, 2023

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

Transform 112

Transform User-Generated SEO Management 112

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. Travel companies can use blog posts, social media updates, videos, user-generated content, and email newsletters to engage potential travelers and showcase unique experiences.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

Transform 110

Transform User-Generated SEO Communications 110

SocialPilot

JULY 12, 2024

You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand. Lead Generation: Lead form submissions and sign-ups. Are there any specific content types that consistently generate higher engagement? Get a 14-day free trail 2.

Analytics 115

Analytics Transform User-Generated PR 115

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. ChatGPT took just 2 months to reach 100 million users. What can artificial intelligence do?

Transform 273

Transform Logistics Manufacturing Retail 273

Search Engine Land

SEPTEMBER 12, 2024

It delivers answers to user queries using real-time information from across the web. Rather than returning a list of links for users to sift through like traditional search engines, SearchGPT provides direct answers, summaries and insights based on an understanding of context and the user’s intent.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

Martech

OCTOBER 11, 2023

Especially because people will want to make sure they’re getting correct information, which will often require clicking a link to verify that you trust its source (whether that’s scrolling down the SERP, or following a link cited in an AI-generated response). Businesses have financial incentives to fact-check. AI is supplementary to search.

Transform 128

Transform SEO Thought Leadership User-Generated 128

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Transform photos with Magic Edit. Create on-brand templates.

SEO 119

SEO Transform User-Generated Analytics 119

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place.

Price 111

Price Real Estate Promotion Transform 111

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Here’s a closer look at what’s new for Marketo users.

Transform 106

Transform User-Generated Management Branding 106

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 87

Transform User-Generated Analytics Retail 87

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. How generative AI disrupts martech Generative AI disrupts martech across multiple fronts.

Transform 89

Transform Finance Communications User-Generated 89

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards. In the U.S.,

Transform 101

Transform User-Generated Law Marketing Mix 101

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 137

SEO User-Generated Transform eCommerce 137

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

APRIL 8, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Lead generation? Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants. Brand awareness?

Branding 102

Branding Tentpole Entertainment Transform 102

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Rock Content

MAY 24, 2024

Generative tools already appear in most marketing routines , filling a number of roles. Understanding Generative AI What is generative AI, and how does it work? As a type of artificial intelligence , generative AI is software that can create brand-new content from user inputs.

Transform 98

Transform Finance Energy User-Generated 98

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start.

Whitepaper 112

Whitepaper SEO Transform Health 112

Lynton Web

JANUARY 31, 2025

With that in mind, here are eight proven ways to transform your recruitment process with HubSpot. Track Application Status with Smart Lists Smart lists in HubSpot are dynamic, self-updating tools that can transform how recruiters manage their candidate pipeline.

Transform 69

Transform Communications User-Generated Management 69

Marketing Insider Group

FEBRUARY 17, 2025

Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. These keywords align with specific user intent, attracting visitors ready to make a decision. Another benefit is how these phrases align with user intent.

SEO 102

SEO Transform User-Generated Advertising 102

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users.

Transform 116

Transform PR Product User-Generated 116

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 108

User-Generated Education Real Estate Transform 108

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. Multi-platform Integration: Collect reviews across various platforms, all in one place. Why do You Need an Automated Review Request System Automated review collection revolutionizes your revenue generation and customer satisfaction.

Transform 40

Transform CRM Automobile Management 40

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme. Get started managing all your social profiles in one place with a free 30-day trial. The key: Social media listening (keep reading).

Customer 105

Customer Food Transform Health 105

Buffer Marketing

JANUARY 13, 2025

Matt Navarra , founder of Geekout , a newsletter and community for social media pros, already correctly predicted Meta’s push towards AI as the platform kicked off the new year with AI character profiles sharing content users can interact with. This consolidation aims to streamline workflows and increase user reliance on native tools.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. It’s also required to drive meaningful change within the organization and effectively generate marketing results that are important to the business.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101