Buffer Marketing

OCTOBER 17, 2024

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. Less connection: Rapid growth can erode the personalized service that small business customers expect.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Your company can get help writing white papers, articles, and e-books that are instantly published on your websites through WordPress integration.

Place 95

Place Whitepaper Finance eBook 95

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Whitepapers are more academic and provide an in-depth analysis of a very specific topic.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Scoop.it!

OCTOBER 31, 2024

However, you can also achieve similar results by creating in-depth monthly reports, quarterly surveys, annually updated whitepapers, or any other resource that will demonstrate your credibility and present your target audience with insights they can’t get anywhere else.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. An important part of B2B content marketing is where the content is placed and how it is shared.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketers 129

Jeff Bullas

FEBRUARY 19, 2023

They’re not spitting out whole blog posts, books, or whitepapers. In my case, the score of the page was pretty good in the first place, so there are only marginal improvements to make. Quite amazing. What copy can AI software create? Most AI tools used for writing copy generate short-form content. Keyword optimization.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Marketing Insider Group

OCTOBER 15, 2024

Strategies include pay-per-click (PPC) ads, which only charge when someone clicks on your ad, and display advertising, which increases brand awareness by placing your message in front of potential customers. As a beginner, grasping the fundamentals allows you to make the best decisions for your business.

Advertisers 64

Advertisers Advertising Whitepaper User-Generated 64

Sprout Social

APRIL 8, 2021

Reviews take place on sites that have a designated review area while testimonials are solicited directly from the businesses you serve. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. Example: Pinterest.

Whitepaper 138

Whitepaper Content Marketing Marketers Marketing 138

Hubspot Marketing

MAY 9, 2023

Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [product] [price] [place] [promotion channels]. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 140

Whitepaper Transform Promotion Marketers 140

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. When to Beat Your Own Drum Self-promotion has its place. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. They don’t have to have unique content.

Whitepaper 128

Whitepaper Information Technology Retail Marketers 128

Girl Power Marketing

AUGUST 25, 2022

Back in 1918, Jell-O started placing ads with recipes in “Ladies Home Journal,” while the very first example was a John Deer magazine designed for farmers in 1895. For example, written word content can be blog posts, white papers, email newsletters, and even books.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Marketing Insider Group

SEPTEMBER 24, 2024

Marketers Are Publishers The best social media marketers know that instead of creating 20-page whitepapers and 50-minute webinars, they can look at a content strategy where 140-character tweets, 2-minute YouTube videos , and photos on Facebook will help them achieve their business objectives.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Neil Patel

JULY 13, 2021

These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. Foster this community by providing them with unique offerings and benefits, as well as giving them a place to interact with one another.

Whitepaper 143

Whitepaper Food Shipping Price 143

Martech

JUNE 6, 2022

The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. As an alternative, let’s say the form to download the white paper included name and address.

Whitepaper 132

Whitepaper Management Customer Digital Marketing 132

Hubspot Marketing

MARCH 10, 2025

I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy. Based on everything Ive learned, I believe B2B telemarketing still deserves a place in most companys sales strategies. A powerful CRM is a must to keep all your leads and prospects in one place.

Telemarketing 73

Telemarketing Gen Z Whitepaper CRM 73

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. In fact, some e-books and whitepapers are roughly the same lengths. What is a whitepaper, anyway? (We

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketers 130

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. It’s not in the strategy, Linda!

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Rock Content

SEPTEMBER 16, 2020

Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. This, combined with a simple and effective user interface, makes the software ideal for organizations that place a premium on productivity and ease of use. For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

DECEMBER 17, 2020

Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook. Infographics have become a staple of communication at all levels of customer and client engagement.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Welcome Software

OCTOBER 31, 2024

Users who are reading blog posts should be guided towards longer form or more expansive content like longer-form videos or white papers since they’re in more of an exploratory or discovery phase. Here’s how you can scale content creation with what you likely already have in place. That’s totally cool.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52

Hootsuite

FEBRUARY 18, 2020

Before you plan your next social media lead campaign, make sure everything is in place for you to collect leads organically. With click-worthy content, you’ll want to make sure people have a place to click. Without the corresponding content, it’s easier for someone to close a window or forget why they clicked in the first place.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Marketing Insider Group

DECEMBER 4, 2019

They want to believe that they arrived in a place that fits their expectations. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide. Keep the Most Important Elements on Top.

Whitepaper 143

Whitepaper Copywriting SEO Analytics 143

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. Subscribing to your newsletter. Reading another blog article. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Blogs and white papers can be recycled into carousel posts for maximum engagement. Instagram is the place to B2B. Case studies make for excellent testimonial graphics.

Whitepaper 136

Whitepaper B2C User-Generated Marketers 136

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. How to avoid it: If you don’t have a documented strategy in place, it’s not too late! Now you need to make sure it reaches them! Use our simple template to create your strategic marketing plan.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Evaluate automated emails. Clean up your email list.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

OnPassive Marketing

MAY 12, 2022

You’re at the right place if you’re wondering how your business can improve lead-generating content marketing. Quality content is essential for any lead generation strategy, and there are a few key reasons why: For one, potential customers need to be able to find your content in the first place. Whitepapers.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors.

Price 111

Price User-Generated Copywriting Analytics 111

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

If you have noteworthy accomplishments, awards or recognitions, this is the place to showcase them. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. What types of businesses do you serve? Where is your office located?

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Marketing Insider Group

OCTOBER 20, 2020

While you need to pin down when the webinar will take place and the target audience, you need to pick out a valuable topic that you know well and displays your credibility. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

Martech

OCTOBER 4, 2022

“A marketing director from a services firm told me that from her perspective, when someone asks a quality question or takes a specific action like downloading a white paper, that’s the person of interest and [you should] take action accordingly,” said Sirkin. Then, have a plan in place to take action based on that data.

Whitepaper 117

Whitepaper CRM Education Place 117

Marketing Insider Group

AUGUST 25, 2020

Conversely, unless your sales and marketing teams weren’t working together on the same platform, your marketing team wouldn’t know that Tina’s boss just placed a call last week. Collaborating with the engineering team, the marketing team can repurpose parts of its white paper about the cushions’ ergonomic benefits.

Whitepaper 136

Whitepaper Millennials Education Place 136

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. It’s like when someone who knows you brings you something you want without you even asking for it or without you even realizing you want it in the first place. Infographic via Dailyinfographic.

Whitepaper 144

Whitepaper User-Generated Marketers Marketing 144