Hubspot Marketing

JULY 24, 2024

I’m not your PR or legal team and recommend that you consult trusted brand experts when and if the unthinkable happens. In that case, work closely with your PR and legal teams to craft a plan. Ultimately, a response (or lack thereof) greatly depends on what’s at stake for a brand and what’s being said. (Is Have a goal in mind.

Branding 131

Branding PR User-Generated Health 131

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Adams & Knight Marketing

FEBRUARY 21, 2023

Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

Health 246

Health PR Education Communications 246

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

PR 129

PR Transform Target Market Content Marketing 129

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

PR 141

PR Branding 141

Martech

OCTOBER 18, 2024

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response.

PR 119

PR CMO Marketing Marketers 119

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

PR 105

PR SEO User-Generated Promotion 105

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Martech

SEPTEMBER 19, 2024

For example, my company works with law firms that require PR tied to their working cases and new legislation. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? Misunderstandings also have grave implications for other industries.

PR 130

PR Law Energy Thought Leadership 130

Buffer Marketing

JULY 12, 2024

name: Schema Change Verification Next, we’ll want to specify when this action is going to be run — this will essentially allow us to define when we want to perform the checks in the PR.  We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the checkout action.

PR 116

PR Customer User-Generated Place 116

Martech

JULY 26, 2024

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. By integrating influencer marketing into its platform, which already includes tools for PR and media, it’s putting influencer tactics at the fingertips of its users.

Influencer Marketing 110

Influencer Marketing PR Social Media Marketing Marketing 110

Sprout Social

MAY 31, 2023

We’ll continue to find more applications for AI in communications, media and PR. The post How AI is changing communications and PR: Risks and benefits appeared first on Sprout Social. I understand being concerned about the risk, but I feel like they’re missing a huge opportunity to let their people learn how to truly leverage it.”

Communications 141

Communications PR Transform Law 141

Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO 98

SEO PR User-Generated Education 98

Martech

OCTOBER 21, 2024

But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. PR and media relations : Broadcasters extending your reach. Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime.

Transform 110

Transform PR Event Marketing Target Market 110

Backlinko

NOVEMBER 4, 2024

ProfNet: Best for High-Quality Wins ProfNet has provided marketers and business owners with PR and backlink opportunities since 1992. Only about 14,000 PR pros use ProfNet (compared to HARO’s 1 million+). to streamline your search for PR and journalist leads. But don’t put all your eggs in this basket just yet.

PR 108

PR Price SEO Advertising 108

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management. It improves staff recruitment , retention , and engagement. Who naturally shares industry content or brand messages ?

Gen Z 109

Gen Z PR Thought Leadership Communications 109

SmartBrief - Marketing

JULY 30, 2024

Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 130

PR Marketing Marketers Industry Insights 130

Hootsuite

OCTOBER 7, 2024

Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. See what works for them and look for ways to incorporate those techniques into your own social media presence. Learn more: Try a demo or start your free trial with Rival IQ 7.

Analytics 113

Analytics PR Price CRM 113

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. However, brands that are not invested in earning high-quality media coverage and links through digital PR should consider adding this to their 2025 budget.

PR 100

PR User-Generated Transform Thought Leadership 100

Aspiration Marketing

DECEMBER 27, 2022

However, if you need more convincing, consider the other benefits of a strong content strategy: increased website traffic, establishing authority and trust among customers, the creation of brand awareness, fuel for social media and PR campaigns, and support for the conversion funnel.

Marketing Strategy 245

Marketing Strategy PR Marketing Marketers 245

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hubspot Marketing

SEPTEMBER 23, 2024

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing. Allocate based on the highest impact.

SEO 131

SEO PR Thought Leadership Health 131

Search Engine Land

AUGUST 1, 2024

Using digital PR and off-page SEO to build brand authority and trust Build brand authority through consistent, high-quality content and strong backlink profiles, drawing on the power of the intersection of SEO and digital PR. Answer their questions with factual, helpful information.

PR 88

PR User-Generated SEO New Technology 88

Martech

OCTOBER 24, 2024

There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. AI copy generation/writing. AI sales support.

Copywriting 119

Copywriting Transform PR User-Generated 119

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. Brand24 Best for spotting sudden spikes in mentions and identifying key influencers Pricing: Starts at $199 per month; 14-day free trial available Brand24 is an AI-powered media monitoring tool.

PR 89

PR Price Real Estate Management 89

Martech

NOVEMBER 1, 2024

integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. Case studies: Successful examples of bold AI adoption The best way to understand the power of scaling AI quickly is to look at companies that have done it successfully.

Key Performance Indicator 114

Key Performance Indicator Customer Acquisition PR Marketing Strategy 114

Buffer Marketing

OCTOBER 31, 2024

If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority. Honorable mentions If you’re lucky enough to be featured in any media or win an award, share the good news!

Transform 116

Transform PR Product User-Generated 116

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses.

Transform 109

Transform Energy PR Customer loyalty 109

Backlinko

JANUARY 23, 2025

Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting. Leverage existing relationships with tourism boards, suppliers, and partners to earn backlinks.

SEO 89

SEO PR User-Generated Non-Profit 89

Search Engine Land

JULY 23, 2024

What does digital public relations (PR) include? Website traffic: Increase in traffic from PR activities. Cost per engagement (CPE): The cost divided by the total engagements. Brand mentions: The number of times your brand is mentioned by influencers. Press releases: Distributing newsworthy content to online media.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

JULY 15, 2024

Outreach, guest posts and digital PR are your allies here and you can supplement these efforts with paid promotion and content amplification. Digital PR. Sure enough, informational resources like Wikipedia have millions of link – all without doing any link building or off-page SEO. We must promote the content when it is created.

SEO 98

SEO Content Marketing Entertainment PR 98

Backlinko

DECEMBER 9, 2024

Digital PR Digital PR involves getting your brand featured in online media outlets, which can lead to valuable backlinks (and a lot of exposure). And that the content you pitch is high quality. Like with reciprocal linking, Googles algorithms are designed to pick up on spammy guest posting practices.

SEO 94

SEO PR Thought Leadership Analytics 94

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? That’s not typically something that sits on an events or product marketing or PR team.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Adams & Knight Marketing

NOVEMBER 15, 2022

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. About Adams & Knight.

Advertisers 246

Advertisers Advertising PR CMO 246

Hubspot Marketing

SEPTEMBER 30, 2024

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly. He was notified of my tweet through his AI tool, which looks for journalist requests (like the one I shared) and cross-references its user database to send personalized emails to users who match the request.

Thought Leadership 138

Thought Leadership User-Generated Marketing Marketers 138

Search Engine Land

JULY 17, 2024

Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP). Nearly half (48%) of PR professionals believe that Gen Z will have the greatest influence on a company’s reputation in the next five years.

Branding 79

Branding PR Food Gen Z 79