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—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of ProductMarketing at Adobe Campaign , agrees that email needs to de-silo.
They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. The job titles don’t reflect many social media managers’ seniority yet—but they should. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start. Yeah, we thought so.
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