Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail.

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

Product 140

Product PR Communications Promotion 140

Hubspot Marketing

SEPTEMBER 30, 2024

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly. Rather than waiting around for a journalist to reach out and cover your company or interview your marketing leaders, you can be proactive with your thought leadership strategy.

Thought Leadership 135

Thought Leadership User-Generated Marketing Marketers 135

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. That’s where I realized I could use my skills like writing, social media, content creation, and website creation if I took a marketing path. Content marketers often own SEO.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Hubspot Marketing

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Management 145

Management PR User-Generated Advertisers 145

Martech

MAY 9, 2024

As the companies scale, they tend to hire specialists: the marketing generalist decides to hire a graphic artist or a web designer, deciding rightly that their time is too valuable to create the graphics for an ad or to build a new web design. Brand/PR will have fewer, higher-skill people. But when this happens, something gets lost.

PR 128

PR Transform CMO Marketing 128

Adobe Experience Cloud Blog

MARCH 9, 2015

PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Work with your PR team to leverage your executives for briefings and speaking opportunities.

PR 132

PR Thought Leadership B2C Food 132

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

PR 144

PR Non-Profit Marketing Marketers 144

Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. PR vs. demand generation ). New product launch?

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Product marketing and strategy. Digital marketing and ecommerce. Event marketing and PR. The pillars include: Content creation and management.

PR 133

PR User-Generated Fashion Marketing 133

Welcome Software

MARCH 17, 2025

Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. Additionally, any code changes made by developers go through highly scrutinized PR reviews. are observed.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? With the knowledge of the business strategy and new product launches that might be coming, does this change anything?

SEO 132

SEO PR Customer Journey Health 132

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Orbit Media Studios

NOVEMBER 13, 2024

The most experienced marketers are the most productive There’s a strong correlation between years of experience and writing frequency. Today, I have a team that handles production, and we are far more topically disciplined. And 15 years before that in Corporate Brand, Product Marketing leadership roles.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

Branding 139

Branding Fashion Gen Z B2C 139

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 111

Transform Education PR Marketing 111

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Savvy marketers go after channels where they have a competitive advantage.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Hubspot Marketing

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. And, they're actually somewhat affordable to implement.

Price 145

Price User-Generated Social Media Marketing Management 145

Content Marketing Institute

AUGUST 28, 2018

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Ali Wert , content marketing manager, Frontline Education. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert. CMWorld Click To Tweet. Use bad or “fake” news.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Hubspot Marketing

FEBRUARY 13, 2023

“One of the most interesting pieces of feedback we got from [the Product team] was not just aligning Marketing goals with Product priorities, but knowing what the team's working norms and communications prefs are! No wonder Product found us unresponsive at times!”

COS 105

COS Marketing Marketers Communications 105

Sprout Social

OCTOBER 4, 2022

Creating buzz and increasing impressions for your marketing team. Increasing earned media for your PR team. As Sprout’s Product Marketing Manager Rae Repanshek explains, “Running an advocacy program shouldn’t feel like a second job. Boosting employee engagement for your HR team.

Branding 108

Branding Thought Leadership PR Promotion 108

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing?

CMO 94

CMO PR Marketing Marketers 94

Search Engine Land

JANUARY 22, 2024

Imagine a test where, for some reason, your branded search traffic share inflates relatively to that cold Facebook Ads traffic share (thanks to a PR stunt, let’s say). Product-market fit isn’t identical. Your results would look so much better! But would those results be accurate? Probably not. data with France or India data.

Customer Journey 96

Customer Journey PR Marketing Marketers 96

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 113

Email Marketing Transform Health Marketing 113

Search Engine Land

MARCH 1, 2023

It’s a lot like product marketing but with content. Organic/natura l: Digital PR : Using tools like HARO to secure links through journalist outreach. Basically, going viral. Link reclamation : Includes unlinked brand mentions or unlinked thematic mentions (i.e., finding articles with a contextual but unlinked keyword).

SEO 100

SEO PR Content Marketing Search Marketers 100

Scoop.it!

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. The metrics can be based on organic traffic, social media engagement, backlinks, email subscribers, actual leads/sales, PR mentions, and more.

Thought Leadership 98

Thought Leadership User-Generated Entertainment Promotion 98

Litmus

OCTOBER 31, 2018

My job is building happy, productive, inclusive teams and helping them do their best work, so that our customers (both internal and external) can also do their best work. What tools do you use to stay productive? For a trivial example, “I’ll take lunch right after I finish this PR review.”). mention abuse.

Management 79

Management Real Estate Finance PR 79

Exposure Ninja

OCTOBER 16, 2023

This is when you interrupt a consumer by putting your product, service or business in front of them. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

SocialPilot

FEBRUARY 12, 2024

Often, people share their thoughts about your product on Twitter. Understand Your Audience Behavior Using the Twitter advanced search, you can easily find people’s likes and dislikes, which can help you know your audience’s behavior and what they have to say about your product and services.

User-Generated 80

User-Generated PR Branding Promotion 80

Exposure Ninja

FEBRUARY 6, 2023

Visitors should easily be able to understand what your unique selling point (USP) is and what problems your product/service solves for them. Our Suggested Action: If you chose us as your digital marketing agency, we would propose crafting a PR article. Your product is already affordable, but this is an extra incentive.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. Steele: Each job transition I made as technology continued to shape the behavior of humans helped me to expand my capabilities, navigate complex marketing problems, and find new creative outlets. My favorite pivotal moment was when I began being able to lead and direct my own video productions.

Law 52

Law Thought Leadership Marketing Marketers 52

Welcome Software

MAY 3, 2022

First things first: What’s a marketing campaign? A marketing campaign is a concerted effort to promote a particular product, service, or business message, usually driven by a specific business goal. While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Duct Tape Marketing

JULY 26, 2018

No, I think I’m still very innovation-driven when it comes to product market. So I tell people to pick a marketing channel that they personally like. If you hate SEO, you hate content marketing, fine. Go for ads or PR or something else. Where do I start?” Many people can add value.

SEO 48

SEO Transform PR Product 48

Pam Didner

MAY 14, 2020

Then it also takes time to write the posts and the show scripts to drive home the key messages and calls-to-action before audio and video production and editing. Marketing is responsible for external communications. What marketing can say and how to say it matters to brands. The initial huddles tend to last for hours.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Pam Didner

MAY 26, 2020

Key marketing efforts such as SEO keywords, content creation, copywriting, and even TV commercials will be aimed at that segment. Then, in the middle of the year, the product team makes a massive product update, the company decides to focus on the financial segment. What marketing says and how it is said matters for brands.

Manufacturing 74

Manufacturing PR Marketing Marketers 74