Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. This is similar to SEO featured snippet optimization. These guest posts should be tailored for readers, but just as guest posts are useful for SEO and links, guest posts are now useful at getting your brand into AI training data. Upload it to PR services. Be concise.

SEO 107

SEO Branding User-Generated PR 107

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Search Engine Land

JULY 11, 2024

SEO is full of challenges, but among the hardest is account management. SEO is complex. It’s the fault of the SEO agencies that have burned clients through black hat tactics, poor work, overpromising and underdelivering. You need to face the harsh reality of SEO: Clients will churn. SEO doesn’t work like that.

Management 76

Management SEO Communications PR 76

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. In our experience, traditional SEO is as vital as ever. Search experiences change as users adopt AI, but traditional SEO should remain your top priority.

PR 109

PR Shipping User-Generated SEO 109

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation.

PR 103

PR SEO Customer Journey Thought Leadership 103

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. What is Digital PR?

PR 142

PR Whitepaper Content Marketing Marketing 142

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Does your brand come up in relevant conversations about the type of products you sell? For instance, maybe your products are more budget-friendly or your customer service is exceptional. Competitor research.

PR 145

PR SEO Analytics Shipping 145

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 95

SEO Affiliate Marketing Digital Marketing PR 95

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 142

PR Communications Price Management 142

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership SEO Marketing 130

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important.

PR 100

PR User-Generated Transform Thought Leadership 100

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Here’s how.

PR 104

PR SEO Transform Customer Journey 104

Hubspot Marketing

DECEMBER 8, 2016

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. It also shares details like author and publisher contact information that are useful for PR professionals.

Product 145

Product SEO Price User-Generated 145

Backlinko

MAY 14, 2025

That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. We use it to map planned content, track production costs, and project traffic and revenue gains. Plus, a spreadsheet to project SEO traffic in minutes, right now.

SEO 68

SEO PR Product Place 68

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Its high-quality Signature Select products and dedication to its $1.50 Most brands chase exposure.

PR 94

PR User-Generated Transform Thought Leadership 94

Hubspot Marketing

SEPTEMBER 30, 2024

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly. Landing Pages Another great opportunity to use AI is for programmatic SEO. Programmatic SEO involves creating landing pages (usually hundreds, sometimes thousands) to automatically target keywords.

Thought Leadership 132

Thought Leadership User-Generated Marketing Marketers 132

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. Including where your audience lives.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. What were our top posts on LinkedIn this year? Should we post more on Instagram next month? and many more.

Analytics 118

Analytics PR Price CRM 118

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 105

PR Content Marketing Marketing Marketers 105

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Search Engine Land

MAY 2, 2023

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al.

PR 92

PR SEO Branding Product 92

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 132

SEO PR Customer Journey Health 132

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Speak their language, solve their specific pain points, and show how your product or service fits into their lives.

PR 76

PR Gen Z User-Generated Analytics 76

Neil Patel

SEPTEMBER 9, 2020

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Usually, they opt for creating various other types of content (e.g.,

SEO 142

SEO PR Retail Education 142

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Digital marketing like SEO, email, and social media. PR and earned media.

CMO 120

CMO Traditional Marketing Communications Marketing 120

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. Whether its a CEO interview, product review, or deep-dive industry discussion. mo for Pro) Semrush Local is a local SEO and reputation management tool.

PR 89

PR Price Real Estate Management 89

Neil Patel

NOVEMBER 4, 2020

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management. Your productivity levels will shoot through the roof.

SEO 145

SEO User-Generated PR Analytics 145

Search Engine Land

OCTOBER 12, 2023

SEO is about to be taken seriously. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” The SEO and the PPC did very little.

SEO 110

SEO PR Branding Price 110

Search Engine Land

JUNE 28, 2023

In SEO , backlinks are an essential part of earning those coveted traits. There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. What’s more, it’s well known that backlinks are an important part of SEO, but they have just as much impact on other parts of your business, too.

PR 88

PR Thought Leadership SEO Place 88

Search Engine Land

OCTOBER 28, 2022

What is the greatest skill in SEO? Although patience is a great answer, I would never say there is a “greatest” SEO skill. Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Dave Davies , Lead SEO, Weights & Biases.

SEO 124

SEO PR Finance B2C 124

Exposure Ninja

MARCH 19, 2025

For businesses, this presents both a challenge and an opportunity appearing in these overviews can dramatically increase brand visibility, but requires different optimisation approaches than traditional SEO. ” This means excellence in conventional SEO remains the foundation of AI search visibility.

SEO 52

SEO User-Generated PR Branding 52

Search Engine Land

JUNE 12, 2024

If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. ” So we’re being encouraged to invest in Threads and social over SEO. Fishkin holds enormous sway over some marketers.

SEO 98

SEO Marketing Strategy PR Price 98

Neil Patel

APRIL 29, 2021

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ).

SEO 145

SEO PR Management Brand Management 145