Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Which advocates are generating the most engagement? Not too shabby! Organic reach.

PR 114

PR Gen Z Thought Leadership Communications 114

Backlinko

OCTOBER 23, 2024

Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.) Ebooks: Good for lead generation and comprehensive guides. And your site protects user privacy. Increase trustworthiness through user reviews, testimonials, and a clear privacy policy.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. Here are a few things to consider when you’re doing so: Platform popularity and availability: Facebook is the most popular platform worldwide in terms of monthly active users.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. We can contrast this to promoting content via other means. We must promote the content when it is created. What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Glossier: UGC A lot of brands invest in user-generated content these days. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

NOVEMBER 15, 2024

PR and earned media. Direct sales conversations and promotions. The uniform brand presence a la Apple can help you generate more revenue. For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave. Digital marketing like SEO, email, and social media.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

PR 105

PR SEO User-Generated Promotion 105

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption two! Could there be a chain reaction?

SEO 107

SEO Branding User-Generated PR 107

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. It was a brilliant strategy to maximize the impact of such a major promotional moment! Generate 500 qualified leads in two months. Turns out, a lot of campaigns fall short because crucial details get overlooked.

PR 76

PR Gen Z User-Generated Analytics 76

Backlinko

JANUARY 23, 2025

Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. These include organic search traffic, revenue, and user engagement. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. Search Intent: The purpose behind a user’s search query.

SEO 87

SEO PR User-Generated Non-Profit 87

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. It's promotion and engagement all in one! You can ask about their opinions (e.g.,

Transform 116

Transform PR Product User-Generated 116

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. This will give you an idea of which publications to focus on for your outreach and PR efforts. You can also encourage people to share user-generated content to drive more social media visibility for your brand.

PR 145

PR SEO Analytics Shipping 145

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. You have to option to target your campaigns based on users' interests or keywords searched for. The answer, of course, is “it depends.”

Management 145

Management PR User-Generated Advertising 145

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertising 45

Sprout Social

MARCH 27, 2025

Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users. One of the biggest opportunities for brands is sponsored AR Lenses and Filters, where creators help develop interactive, branded effects that users can apply to their Snaps.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

OCTOBER 17, 2019

Earned media is another way to say user-generated content. For example, if you already have a blog that's rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers' might then re-tweet (earned media). Small Girls PR. The free option?

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. Engage User Stories : Highlight testimonials or personal experiences from your community to build deeper emotional ties. Viral Example An excellent example is Ryanair s use of funny trends to promote its brand.

User-Generated 69

User-Generated Entertainment Transform Branding 69

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Build your subscriber list, share high quality content, and promote your brand regularly.

SEO 124

SEO PR Thought Leadership Education 124

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. For example, someone searching for a PR agency won’t just search “PR agency.” Promote the content.

SEO 144

SEO B2C PR Whitepaper 144

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Content Performance and Lead Generation. There are a number of ways to approach SEO in order to generate qualified traffic to your website.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. Above all, empathy, good listening skills, and adaptability are crucial to promoting favorable impressions of an organization. Image courtesy of HubSpot.

Management 145

Management PR Transform User-Generated 145

Buffer Marketing

JUNE 13, 2024

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI. Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. How do I know? 

PR 129

PR User-Generated Promotion Key Performance Indicator 129

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Sprout Social

JANUARY 12, 2022

Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. The not-so-hidden power of word of mouth advertising. Employee advocacy.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Neil Patel

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign. Part 1: What Is an Influencer?

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. They fit nicely in a chart under three columns: creation, promotion and measurement. Collaborators Who helps to create and promote this content? Promotion channels How will it be discovered?

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Sachs Marketing Group

JANUARY 13, 2025

Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Whether its a social media ad promoting a sale or a follow-up email reminding customers of an abandoned cart, consistency builds familiarity and reinforces the brands credibility.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Marketing Insider Group

JANUARY 26, 2021

How many clicks or new leads do you expect this tactic to generate? 90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience. PR & Social Media. The key is to think of your content as a PR tool and social media as the promotional channel. Spend: $3,000/month.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. Plus, the Amplify mobile app lets user share on the fly. A little picky, but it would be cool if you could set separate goals for individual users. I like the emphasis Sociabble puts on employee-generated content (like UGC but for employees!) Whats lacking/missing?

Price 54

Price User-Generated Thought Leadership Whitepaper 54

Welcome Software

JANUARY 24, 2025

increasing website traffic, lead generation Make your goals SMART (specific, measurable, achievable, relevant, time-bound) Communicate goals clearly to your whole team (or even get them involved in the process) Plan for regular reporting and optimizations because, let's face it.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. unique users in the UK.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Kevin Indig

APRIL 19, 2023

Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. Google’s PR campaign against link building has been incredibly effective. The two types of sites are SEO Aggregators and Integrators.

PR 122

PR SEO User-Generated CMO 122

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Either way, it must be an essential leg of your lead generation efforts, and here’s why. So, let’s further define what earned media is.

PR 78

PR Customer loyalty Fashion eBook 78

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. Product Updates Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user. Consumers aren't waiting for the daily newspaper anymore to get their news.

PR 145

PR Transform User-Generated Promotion 145

Hubspot Marketing

MARCH 25, 2020

There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. If you haven't already covered it, say who the intended audience for this product is, or if any users will automatically see this new feature. Where to Go With Questions.

Product 141

Product PR Communications Promotion 141

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 106

eCommerce PR User-Generated Marketing 106