Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Integrated SEO and PR. Links and mentions are a part of reputation. Dig deeper.

PR 103

PR SEO Customer Journey Thought Leadership 103

Search Engine Land

SEPTEMBER 12, 2024

Dig deeper: Visual optimization must-haves for AI-powered search 3. Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. We’re still advising our clients that standard SEO best practices remain relevant.

PR 100

PR User-Generated Transform Thought Leadership 100

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 104

PR SEO Transform Customer Journey 104

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on.

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

AUGUST 1, 2024

Get the newsletter search marketers rely on. Using digital PR and off-page SEO to build brand authority and trust Build brand authority through consistent, high-quality content and strong backlink profiles, drawing on the power of the intersection of SEO and digital PR. Business email address Sign me up! Processing.

PR 88

PR User-Generated SEO New Technology 88

Search Engine Land

MAY 2, 2023

This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. Social media repurposing – featuring the brand in things like Reels and Stories – represents more incremental placements to access with performance PR. SUBSCRIBE See terms.

PR 92

PR SEO Branding Product 92

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

PR 88

PR Thought Leadership SEO Place 88

Search Engine Land

JULY 23, 2024

Ad position: Where your ad appears on the search results page. Get the newsletter search marketers rely on. What does affiliate marketing include? What does digital public relations (PR) include? Website traffic: Increase in traffic from PR activities. Impressions: The number of times your ad is displayed.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

JULY 15, 2024

That’s some marketing gold right there. Get the daily newsletter search marketers rely on. How content marketing supercharges SEO What kind of outbound links do you personally click? Digital PR. If your content ranks well in organic search, it can be a huge win – but it won’t be quick or easy.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

MARCH 24, 2023

Search In Pics: Yahoo Purple Door, Bus Stop & Google Honeycomb 2011: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Adobe Experience Cloud Blog

APRIL 29, 2020

The influence of digital PR. Influence of digital PR. Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. While link building is not the primary (or even secondary) goal of digital PR, it can be a pivotal link building tool.

Branding 174

Branding PR Thought Leadership SEO 174

Search Engine Land

JULY 22, 2024

Get the newsletter search marketers rely on. Track which products are expected to have high conversions and work with your PR and affiliate teams to get your products and services listed at the top. Business email address Sign me up! Processing.

SEO 98

SEO Shipping Retail PR 98

Search Engine Land

JULY 17, 2024

Dig deeper: A 3-phased approach to proactive online reputation management Get the daily newsletter search marketers rely on. Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP).

Branding 79

Branding PR Food Gen Z 79

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. The conversation is everywhere and the future is unclear.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

SEPTEMBER 6, 2024

Get the newsletter search marketers rely on. Email marketing can help you stay in touch with your audience regularly, and building strong backlinks using techniques such as digital PR can improve your discoverability. Business email address Sign me up! Processing. All of these elements work together to help build a brand.

Branding 104

Branding Customer loyalty SEO PR 104

Search Engine Land

DECEMBER 14, 2023

Also, a decade ago, the PR world went wild talking about the patent. Get the daily newsletter search marketers rely on. Tell people (and Google) you exist If I were to give one piece of powerful marketing advice, it would be this. It’s digital PR that fuels those features. Remember, brands are entities.

Branding 132

Branding PR SEO Content Marketing 132

Search Engine Land

JULY 15, 2024

Dig deeper: Generative AI’s role in shaping the future of advertising Get the daily newsletter search marketers rely on. Google would be smart to expect a little resistance from advertisers trusting them with business data (given all the poor PR Google’s earned lately), but I think people should be open to testing it.

PR 76

PR User-Generated Advertising Advertisers 76

Martech

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital.

SEO 113

SEO PR Digital Marketing Search Marketers 113

Adams & Knight Marketing

AUGUST 16, 2021

Travel Association is the latest organization to recognize the research-based, results-generating “So Good To See You, Connecticut” campaign, which was honored earlier this year by the Content Marketing Institute, PR Club and Public Relations Society of America (PRSA). Digital Campaign Overview. About Adams & Knight.

PR 130

PR Education Digital Marketing Promotion 130

Search Engine Land

OCTOBER 12, 2023

One of the questions pitched at him was, “Is digital PR link spam?” Mueller answered: “I think a lot of digital PR is really fantastic. ” In his book, “Product Led SEO,” Eli Schwartz points out: “Some of the best link builders I know build their links by using PR methods. Publicity fuels brand search and links.

SEO 110

SEO PR Branding Price 110

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Discovery links Content creators constantly search and find data, quotes or helpful resources to enhance their content’s value to the reader.

PR 127

PR SEO Health Influencer Marketing 127

Search Engine Land

JUNE 12, 2024

But if you are not creating a new market category, why not rank for high-search keywords in your existing category with buyer intent? Get the daily newsletter search marketers rely on. Can search work in new market categories? What about search marketing in emerging or mature markets?

SEO 98

SEO Marketing Strategy PR Price 98

Martech

MARCH 27, 2023

This shift towards prioritizing analytics experience reflects a growing recognition of data’s vital role in marketing strategy and decision-making. At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Search Engine Land

MARCH 15, 2024

Here’s a screenshot that shows the site-wide visibility after we just landed a single high-authority digital PR link for a client: The red mark is the day the link was earned and is the site-wide visibility tracker in Semrush. The ways to build links are wide and varied, but essentially, it is limited to: Earning through content/PR.

PR 94

PR SEO Fashion Price 94

Search Engine Land

JANUARY 10, 2024

Get the daily newsletter search marketers rely on. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024? Aligning the digital PR plan with your content strategy is crucial, especially when relying on others for content creation.

SEO 132

SEO PR Customer Journey Health 132

Search Engine Land

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital.

SEO 96

SEO PR Digital Marketing Search Marketers 96

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Get the daily newsletter search marketers rely on. This includes copy, images, upsells, PR bars, etc. But don’t panic. It’s normal.

PR 102

PR SEO User-Generated Promotion 102

Backlinko

AUGUST 21, 2024

This particular episode, featuring Mark Williams-Cook as the co-host, discusses search marketing news. And presents Jack and Mark’s personal viewpoints about the updates in Bing, Brave Search, and other happenings in the search landscape. Jack also covers thought-provoking topics like “ Is Bing better than Google? ”

SEO 92

SEO Affiliate Marketing Digital Marketing PR 92

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Entering a new market or going global comes with potentially significant rewards and considerable risks. Target market persona analysis. Self-contained ecosystems to allow paid and digital PR campaign planning.

SEO 97

SEO PR Fashion User-Generated 97

Search Engine Land

APRIL 15, 2024

This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Let’s look at the impact of brand mentions on search marketing.

Branding 99

Branding Manufacturing Real Estate PR 99

Search Engine Land

AUGUST 16, 2023

So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. How to get ahead of publicity If you’re lucky, you’ll have a PR department, consultant or agency that monitors the media and online spaces for conversations about your company. But this is easier said than done.

PR 86

PR Health Law Advertising 86

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Get the daily newsletter search marketers rely on.

eCommerce 83

eCommerce PR Real Estate SEO 83

Martech

NOVEMBER 29, 2021

7) Digital PR. Digital PR involves taking high-quality content and sharing it with relevant journalists who might want to cover the story. There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal. Recommended provider: Fractl.

SEO 110

SEO PR Price CRM 110

Orbit Media Studios

JULY 27, 2022

This is a pretty traditional PR play with an SEO twist – you need to pay attention to which publisher sites are ranking well for queries like this, and then make contact with them to offer them appropriate models to review. Your only play here is digital PR. Your SEO strategy needs to adapt. SEO copywriting won’t help you.

SEO 122

SEO PR Manufacturing Analytics 122

Search Engine Land

FEBRUARY 2, 2024

Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. Plus, having a podcast boosts your SEO by driving listeners to your website, enhancing your online presence, and creating PR opportunities, resulting in valuable backlinks. Get the daily newsletter search marketers rely on.

SEO 104

SEO PR Entertainment Health 104

Duct Tape Marketing

FEBRUARY 26, 2025

Rand Fishkin (02:15.918) So that, yeah, and that was the initial idea of like, oh, there's these zero click searches and search marketing might be changing as a result. In 2019, Google answered just under half of all searches without a click. It is a PR job. Maybe they'll call it PR. To the user.

Marketing Strategy 75

Marketing Strategy Food SEO Marketing 75

Search Engine Land

AUGUST 17, 2023

search market share was 6.47% in July, per StatCounter. In February, when new Bing launched, it’s market share was 6.35%. Bing’s market share peaked at 6.61% in March. market share was typically over 7% in 2022, with a high of 7.82% in November. By the numbers. Bing’s U.S. But Bing’s U.S.

PR 96

PR CMO User-Generated Marketing 96