Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO 87

SEO PR User-Generated Non-Profit 87

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Our opinion?

PR 145

PR SEO Thought Leadership Communications 145

Animalz blog

JULY 16, 2024

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57

PR Copywriting B2C Place 57

Search Engine Land

JULY 22, 2024

SEO Search engines have entered the shopping process. Track which products are expected to have high conversions and work with your PR and affiliate teams to get your products and services listed at the top. The links are not backlinks for SEO , but they can be crawled and help get your most important holiday tweaks found.

SEO 98

SEO Shipping Retail PR 98

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. This is similar to SEO featured snippet optimization. These guest posts should be tailored for readers, but just as guest posts are useful for SEO and links, guest posts are now useful at getting your brand into AI training data. Upload it to PR services. Be concise.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation.

PR 103

PR SEO Customer Journey Thought Leadership 103

Search Engine Land

JULY 11, 2024

SEO is full of challenges, but among the hardest is account management. SEO is complex. It’s the fault of the SEO agencies that have burned clients through black hat tactics, poor work, overpromising and underdelivering. You need to face the harsh reality of SEO: Clients will churn. SEO doesn’t work like that.

Management 76

Management SEO Communications PR 76

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. What is Digital PR?

PR 142

PR Whitepaper Content Marketing Marketing 142

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement.

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Sprout Social

SEPTEMBER 1, 2021

SEO share of voice. Calculating share of voice on organic search is a little less straightforward, but can be accomplished by using SEO tools that compare your search visibility on important keywords for your business to competitors. This will give you an idea of which publications to focus on for your outreach and PR efforts.

PR 145

PR SEO Analytics Shipping 145

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 93

SEO Affiliate Marketing Digital Marketing PR 93

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Here’s how.

PR 104

PR SEO Transform Customer Journey 104

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership SEO Marketing 130

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. They aim to answer questions without needing to click on other websites.

PR 88

PR User-Generated SEO New Technology 88

Orbit Media Studios

MAY 18, 2022

Visibility: SEO with YouTube. Visuals appearing in search results is one of the biggest SEO trends. Use an SEO tool (or Google Search Console) you may see dozens or hundreds of backlinks with “image source” in the anchor text. Authority: Contributions in digital PR. This is one type of “digital PR.”.

PR 135

PR SEO Analytics Marketing 135

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Knocking it out of the park with your digital PR?

PR 105

PR SEO User-Generated Promotion 105

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Dig deeper: 6 guiding principles to leverage AI for SEO content production 5. We’re still advising our clients that standard SEO best practices remain relevant.

PR 100

PR User-Generated Transform Thought Leadership 100

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 105

PR Content Marketing Marketing Marketers 105

Hubspot Marketing

SEPTEMBER 30, 2024

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly. Landing Pages Another great opportunity to use AI is for programmatic SEO. Programmatic SEO involves creating landing pages (usually hundreds, sometimes thousands) to automatically target keywords.

Thought Leadership 138

Thought Leadership User-Generated Marketing Marketers 138

Search Engine Journal

AUGUST 17, 2021

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk

PR 116

PR SEO Marketing Marketers 116

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. PR outreach: Get your content featured in trusted industry publications and media outlets.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Search Engine Land

SEPTEMBER 6, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Leveraging organic search visibility for brand growth Organic search visibility isn’t just about getting clicks but driving sustainable, long-term growth. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs.

Branding 104

Branding Customer loyalty SEO PR 104

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Search Engine Land

MAY 2, 2023

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al.

PR 92

PR SEO Branding Product 92

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. mo for Pro) Semrush Local is a local SEO and reputation management tool. This tool stands out by tracking more than social media and news platforms.

PR 86

PR Price Real Estate Management 86

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. What is happening in the industry, thinking bigger than SEO? Economic or industry trends: Do you have the right awareness?

SEO 132

SEO PR Customer Journey Health 132

Exposure Ninja

MARCH 19, 2025

For businesses, this presents both a challenge and an opportunity appearing in these overviews can dramatically increase brand visibility, but requires different optimisation approaches than traditional SEO. ” This means excellence in conventional SEO remains the foundation of AI search visibility.

SEO 52

SEO User-Generated PR Branding 52

Hootsuite

OCTOBER 7, 2024

With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses.

Analytics 115

Analytics PR Price CRM 115

Search Engine Land

JUNE 28, 2023

In SEO , backlinks are an essential part of earning those coveted traits. There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. What’s more, it’s well known that backlinks are an important part of SEO, but they have just as much impact on other parts of your business, too.

PR 88

PR Thought Leadership SEO Place 88

Neil Patel

NOVEMBER 4, 2020

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management. On-page SEO and Usability Analysis. Content Organizing.

SEO 145

SEO User-Generated PR Analytics 145

Adobe Experience Cloud Blog

APRIL 29, 2020

Over the years, SEOs from all over the world have been able to manipulate Google’s algorithm through black-hat link building tactics like link farms and link buying. The influence of digital PR. Influence of digital PR. It is crucial to have your PR team and web strategy team work hand-in-hand on digital initiatives.

Branding 174

Branding PR Thought Leadership SEO 174

Neil Patel

SEPTEMBER 9, 2020

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Usually, they opt for creating various other types of content (e.g.,

SEO 142

SEO PR Retail Education 142

Search Engine Land

OCTOBER 12, 2023

SEO is about to be taken seriously. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” The SEO and the PPC did very little.

SEO 110

SEO PR Branding Price 110