Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 108

Social Media Marketing PR Marketers Marketing 108

Adobe Experience Cloud Blog

JANUARY 7, 2013

This is both the beauty and the beast of social media. It can be a marketer’s best friend or your worst enemy depending on your ability to keep your cool. As a social media marketer you will absolutely be tested. Welcome to the Jungle. How could this have been avoided?

Social Media Marketing 134

Social Media Marketing PR Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 26, 2011

In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Social Media Marketing.

PR 134

PR Transform Logistics User-Generated 134

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Think about: Who already has or is building a strong personal brand on social media? or number of social media connections?

Gen Z 112

Gen Z PR Thought Leadership Communications 112

Search Engine Land

JULY 23, 2024

Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Conversion rate: The percentage of social media users who take a desired action (e.g., Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. The year I turned 30, I started a new job. Also tucked in the job description?

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Marketing trends : Marketers focused primarily on brand building and awareness. Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Before Social Media (2 to 10 years ago).

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Read: Podcasting in 2025: What You Need + 9 Steps To Get Started Lets take a look at some examples of organic marketing in action.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketers 98

Buffer Marketing

JULY 18, 2022

So, on I went and launched Prohibition PR. I started with a small personal blog discussing new social media trends and issues. Now we’ve grown into a medium-sized PR and social media agency. These insights have been instrumental in creating bold social media PR campaigns for our clients.

PR 127

PR B2C Management Traditional Marketing 127

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Earned media value (EMV) assigns advertising value to that earned coverage.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketers 127

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? Authority: Contributions in digital PR. This is one type of “digital PR.”. This one is more obvious.

PR 135

PR SEO Analytics Marketers 135

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. “The difference with Tech For Good is, it’s a pitch for purpose-driven and pro-social technology companies. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 103

PR Non-Profit Thought Leadership Energy 103

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. The answer is social media.

PR 88

PR CMO Marketers Marketing 88

Buffer Marketing

OCTOBER 31, 2024

If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. Honorable mentions If you’re lucky enough to be featured in any media or win an award, share the good news! For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 116

Transform PR Product User-Generated 116

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Hootsuite

JULY 10, 2024

Your social team should be empowered to manage these types of reactions on their own. This happens when your social listening strategy flags a potential PR or other brand crisis developing on social media channels. In this case, the social team should put the crisis response plan into action.

User-Generated 126

User-Generated PR Branding Management 126

Hootsuite

JANUARY 10, 2025

Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster. Get Started The post Storytelling with data: Strategies to captivate your audience appeared first on Social Media Marketing & Management Dashboard. Try it free today.

PR 123

PR Communications Management Food 123

Hootsuite

OCTOBER 16, 2024

Sprout Social Best for: Marketing teams at large organizations Coolest feature: Ready-made reports depending on your goals Price: Starting at $199/month For social media managers at enterprise companies looking to streamline their social media efforts, Sprout Social is a popular choice.

Analytics 111

Analytics Price PR Management 111

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. We work online, shop online, socialize online. The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Get Media Coverage. Host An Event.

PR 78

PR Branding Non-Profit Social Media Marketing 78

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Spend some time enhancing the data by adding a column for topics and categorizing your top posts.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. AI has caused disruption, but some marketing strategies are much less disrupted than others.

SEO 107

SEO Branding User-Generated PR 107

SocialPilot

JULY 12, 2024

Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals. This leads us to an important question: Why is Social Media Analytics Important? Let’s be real; as social media marketers, we all crave that “aha!”

Analytics 115

Analytics Transform User-Generated PR 115

Neil Patel

MARCH 11, 2021

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

Martech

APRIL 9, 2025

What started as a halo effect turned into a PR firestorm. At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. Then came the backlash, and Adidas was left holding the bag literally billions in unsold products. The lesson? Don’t just look at the upside. Model the downside.

Fashion 95

Fashion Influencer Marketing PR Entertainment 95

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. “If an account has the verified badge, we've confirmed that it represents who it says it does.”

PR 107

PR Social Media Marketing Marketing Strategy Branding 107

Marketing Insider Group

NOVEMBER 8, 2021

Similar to search, you can use this audience analysis to inform your keyword strategy for paid search, SEO, and even the social content you use for engagement. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either.

Outbound Marketing 145

Outbound Marketing PR Inbound Marketing Analytics 145

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 121

Communications PR Gen Z Analytics 121

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Preventing potentially offensive posts.

PR 145

PR Law Finance Entertainment 145

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 107

Analytics CRM Price Key Performance Indicator 107

Buffer Marketing

AUGUST 1, 2022

Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. Between the five of us, we have many years of marketing and PR experience, and when you combine that with our customer-focused attitude, we’re truly able to get results that our clients actually want.

Management 110

Management PR Social Media Marketing Analytics 110

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Thats where you can use a social media management tool.

PR 45

PR Whitepaper User-Generated Advertising 45

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Neil Patel

FEBRUARY 9, 2021

Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. With the start of the internet and social media, marketing to customers became a whole new undertaking. Stealth Guerrilla Marketing. 4 C ons of Guerrilla Marketing.

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Sachs Marketing Group

JANUARY 13, 2025

Social Media Marketing Social media platforms are essential for building brand awareness, fostering engagement, and driving sales. Effective social media marketing includes: Organic content creation to connect with audiences authentically. Highlighting positive testimonials and success stories.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52