SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

User-Generated 132

User-Generated PR Branding Management 132

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Event Marketing.

PR 134

PR Transform Logistics User-Generated 134

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Other marketers will stay focused on quality.

SEO 108

SEO Branding User-Generated PR 108

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 109

Social Media Marketing PR Marketing Marketers 109

SocialPilot

JULY 12, 2024

Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals. This leads us to an important question: Why is Social Media Analytics Important? Let’s be real; as social media marketers, we all crave that “aha!”

Analytics 116

Analytics Transform User-Generated PR 116

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Goal 4: Boosting user engagement.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. There is so much more that marketers can and should explore. Facebook, LinkedIn, and Twitter).

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Hints and sneak peeks Use Instagram to generate buzz for upcoming content or exciting business updates with a cheeky preview.

Transform 116

Transform PR Product User-Generated 116

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? Clickthrough rates: Social media videos. The user is flowing through a stream of posts. This is one type of “digital PR.”.

PR 135

PR SEO Analytics Marketing 135

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. The thing is, you don’t have to shout louder.

PR 45

PR Whitepaper User-Generated Advertising 45

Neil Patel

MARCH 11, 2021

If you generate links to new content too quickly, it looks manipulative and that can be a red flag for Google. As harsh as it sounds, Shepard says that if you are struggling to generate a high-quality backlink to your site, it’s likely that you have reversed the rule. When you pass social signals to your tier 1 backlinks (i.e.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. You dont have to use multiple tools, and you can get your advocacy metrics in the same place as your other social analytics. Oh, and it doesnt break the bank.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Immediate traffic generation for time-sensitive promotions or launches.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

FEBRUARY 22, 2024

On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. Meanwhile, the image generator of Google’s Gemini began generating images of people where the race was wrong while not being racist imagery.

User-Generated 108

User-Generated PR Marketing Automation Platform Social Media Marketing 108

Hubspot Marketing

SEPTEMBER 7, 2022

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Hubspot Marketing

NOVEMBER 25, 2019

In 2019, there are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing. As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. Sprout Social.

Price 145

Price User-Generated Social Media Marketing Management 145

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Hubspot Marketing

JULY 10, 2019

A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). What better marketing tool to satisfy these priorities than B2B content marketing? B2B Social Media Marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Lead generation metrics.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Brand advocacy can be one of the most powerful tools in your marketing arsenal. With it you can extend your reach, find new audiences, generate leads and find top talent all while amplifying brand awareness.

Branding 144

Branding User-Generated PR Customer loyalty 144

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Hubspot Marketing

DECEMBER 8, 2016

Social Media. This extension lets marketers quickly and easily shorten links and share them on social media directly from their browser. This is particularly useful for social media marketers, given that Twitter has a 140-character limit. Image courtesy of bitly.com. 2) BuzzSumo. 3) Pinterest.

Product 145

Product SEO Price User-Generated 145

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. Nine out of ten Instagram users watch Reels every week. Grow brand awareness with Reels and Instagram ads.

User-Generated 135

User-Generated Social Media Marketing PR Shipping 135

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 101

Inbound Marketing PR Manufacturing Marketing 101

Hootsuite

SEPTEMBER 16, 2022

She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. This website chatbot example shows how to effectively and easily lead users down the sales funnel.

PR 124

PR Whitepaper eCommerce Retail 124

Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). 1 Social Media Tool Create. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Media monitoring.

Management 128

Management Price Analytics User-Generated 128

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Hootsuite

MAY 23, 2023

You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network.

Price 142

Price User-Generated Whitepaper Social Media Marketing 142

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. Slack grew to 4 million daily active users in 2016. Enter our alternate world.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Sprout Social

NOVEMBER 11, 2020

And because marketers often gate white papers behind an email form, these reports can help support goals like lead generation and sales. Goals can include everything from raising brand awareness in your target audience to fueling new business acquisition by generating leads. Bringing the data to life with creative.

Whitepaper 139

Whitepaper Key Performance Indicator Transform PR 139

Search Engine Land

JULY 17, 2023

Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Users interact with multiple touchpoints before converting. Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92