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Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise.
Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events. For questions about the data, please contact pr@sproutsocial.com. Learn more about Sprout’s social listening offerings.
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