Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. That leaves a gap for low cost-per-click advertising on thought-leadership content. 50,000 increase?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Content Marketing Institute

MAY 11, 2018

Create thought leadership (not product-oriented) videos on site. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Helped create 15 campaign videos, including thought leadership (non-product) videos as well as product demos.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

Influencer Marketing 102

Influencer Marketing Whitepaper User-Generated Marketing 102

Adobe Experience Cloud Blog

APRIL 10, 2018

You may want to create a video, infographic, blog, whitepaper, or webinar. I know first-hand how PR/marketing professionals juggle a lot of different tasks, but I also realized fairly quickly how important it was to take some time to measure my efforts. Different types of content work better depending on the channel.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Adobe Experience Cloud Blog

JUNE 29, 2016

In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. Start by understanding who will contribute content—whether that means writing for your blog, recording videos, or writing ebooks. Who’s editing for you? ”—well, it’s true.

eBook 91

eBook Thought Leadership Whitepaper PR 91

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. All four come from journalism and PR backgrounds, and they supplement their writing with a team of contractors and freelancers. Why this works. But sales support provides powerful anecdotal evidence.

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Power Digital Marketing

JANUARY 19, 2023

For example, an eye-catching infographic about conversion metrics could become part of your next thought leadership LinkedIn post or whitepaper. #2 For businesses in the midst of a high-profile marketing campaign or PR crisis, more frequent reporting can provide the data necessary for urgent pivots.

Logistics 52

Logistics Marketing Marketers Whitepaper 52

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Thought Leadership Panels: Gather experts to discuss relevant topics and share their knowledge. While only sometimes directly linked to lead generation, PR can significantly impact your ability to attract and convert leads.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52