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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions.

CMO 121
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. Lead generation?

Branding 111
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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Pro tip: Don’t forget that typography also plays a major role in your website's user experience. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone. Ready to get started?

Branding 115
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

How many clicks or new leads do you expect this tactic to generate? Here’s an example: Channel: Digital marketing. A few channels that every modern marketer should consider include: Website Development. 90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

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Digital Marketing Professional Certificate Study Guide

Calvyn Lee Blog

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.