Hubspot Marketing

MAY 27, 2022

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

PR 144

PR Transform Communications Price 144

Buffer Marketing

OCTOBER 31, 2024

Before-and-after transformations Everyone loves a good transformation story. Side-by-side comparisons, carousel posts, and reveal videos are all great ways to share these transformations. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR.

Transform 116

Transform PR Product User-Generated 116

Search Engine Land

SEPTEMBER 12, 2024

Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Non-tech-savvy users may not notice a significant difference. Conversational search.

PR 100

PR User-Generated Transform Thought Leadership 100

Sprout Social

MAY 31, 2023

How communications teams can mitigate risks when working with AI AI will undoubtedly transform the field of communications, but the professionals behind the screen are irreplaceable. Instead of asking whether AI will replace our jobs , we should consider how it will transform them. Artificial intelligence is here to stay.

Communications 142

Communications PR Transform Law 142

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. It depends how good you make it.

PR 134

PR Transform Logistics User-Generated 134

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. Marketing Podcast with Paul Roetzer. This is John Jan and my guest today's Paul Roetzer.

Transform 99

Transform Marketing Marketers Non-Profit 99

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. Start Measuring Your Social Media Analytics In short, mastering social media analytics empowers you to transform data into strategic insights for tangible results.

Analytics 115

Analytics Transform User-Generated PR 115

Sprout Social

APRIL 8, 2025

Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants.

Branding 105

Branding Tentpole Entertainment Transform 105

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Buffer Marketing

NOVEMBER 12, 2021

I sat down with a few founders to learn more about how LinkedIn has transformed their businesses. ” This recognition has helped give Dorsey and her company more leverage when it comes to PR outreach and speaking opportunities. And then just a few months after that, I was named a LinkedIn Top Voice in Technology.”

Transform 101

Transform Thought Leadership PR Food 101

Lynton Web

DECEMBER 29, 2024

The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Lifecycle Stage Configuration A properly configured lifecycle stage system transforms your HubSpot instance from a simple database into a dynamic customer journey engine.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Duct Tape Marketing

JUNE 6, 2024

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. It's time to transform your approach. Can I do that?

Transform 91

Transform PR Affiliate Marketing Fashion 91

Animalz blog

JUNE 28, 2023

Most private company information came from their investors (hello bias), marketing, and PR. Investors read, discuss, and share its reports, proving that a blend of research and narrative can transform financial information into content gold. But these tomes aren’t exactly page-turners—investors read less than 1% of these reports.

Transform 96

Transform Gen Z PR Market Research 96

Jeff Bullas

NOVEMBER 21, 2022

Steve Jobs reinvented the music player (1000 songs in your pocket, the iPod) and transformed how we listen to and consume music. I wrote more about it in this post, “ This One Habit Transformed My Life ”. 4: The New Rules of Marketing and PR. Products and services that make a difference in the world are at the heart of change.

Transform 232

Transform PR Communications Product 232

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR 91

PR Influencer Marketing Marketing Marketers 91

Content Marketing Institute

MARCH 28, 2024

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 129

PR Transform Content Marketing Marketing 129

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 104

PR SEO Transform Customer Journey 104

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. How our social and PR teams spread Sprout’s message.

PR 105

PR Branding Transform Communications 105

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

Influencer Marketing 82

Influencer Marketing Transform Marketing Marketers 82

Backlinko

JANUARY 23, 2025

Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting. Transform your travel website into the top resource. This method lets you target specific keywords.

SEO 87

SEO PR User-Generated Non-Profit 87

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 101

PR Non-Profit Thought Leadership Energy 101

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Instead, they often work in either as a grassroots effort from one organization or an extension of existing PR efforts. CMOs (34%) are leading digital transformation inside organizations, and that starts and ends with delivering true engagement.

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Get the report now.

Transform 145

Transform PR Communications Health 145

Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.

PR 127

PR Transform CMO Marketing 127

Sprout Social

SEPTEMBER 16, 2024

In this Instagram Reel, you can see someone behind the camera waving a wand and transforming Alumni Lawn into a magical scene, complete with twinkling lights adorning the university’s ancient elm and oak trees. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily.

Transform 101

Transform PR Education Energy 101

Sprout Social

SEPTEMBER 24, 2024

Outline your key messages, brand values and goals—then step back and let influencers, who excel at content creation, transform the brief into engaging content. If an issue or PR crisis arises, follow social channels closely and prepare a templated response that your team can adapt to specific issues. Monitor any potential issues.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. As a result, weve seen notable audience pushbacksometimes even escalating to full-blown PR crises and brand bankruptcy.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Marketing Insider Group

NOVEMBER 20, 2019

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Transform Your Hiring Culture. And, if they’re skilled at communicating to millennials, they might become your best PR people. Transform Your Workplace Culture.

Transform 111

Transform Fashion Manufacturing Millennials 111

Hubspot Marketing

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. PR is another basic tenet of managing and extending a brand's audience as community managers are engaging with all kinds of press -- both positive and negative -- generated about their companies.

Management 145

Management PR Transform User-Generated 145

Adams & Knight Marketing

MAY 16, 2021

Across a span of over 15 years, Truntz also served in various technology leadership roles at The Hartford — driving transformative application design and development, enterprise digital commerce and customer analytics initiatives. Truntz, a software engineer by trade, holds a B.S. About Adams & Knight.

Digital Marketing 130

Digital Marketing Transform PR Marketing 130

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Transform 107

Transform Thought Leadership PR CMO 107

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Martech

SEPTEMBER 20, 2023

Limitations are increasingly becoming launchpads for transformative innovations. Now, there are some really great preexisting tech tools for PR. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress. We are a marketing and PR agency, not a development firm.

PR 117

PR Transform Education Analytics 117

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI analytics is transforming how businesses are operating by helping them automate tasks, so they can divert talent to areas that are more complex and strategic.

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Martech

FEBRUARY 28, 2023

We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of offering. But there’s a disconnect between corporate expectations and real, measurable marketing goals from digital transformation. Marketers play a glass-half-full role in business.

Transform 108

Transform PR Digital Marketing Management 108