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Four Ways to Maximize Your Marketing Budget

Trade Press Services Newsletter

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. . — John Jantsch (@ducttape) January 5, 2017. gpc52OhlaA. —

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Learn more about email marketing with our free guide: Download This Guide. Inbound Marketing.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Optinmonster). Optinmonster).

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

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The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos.