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One long-form content piece such as a whitepaper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.
100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a whitepaper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: VideoMarketing Strategy: What Marketers Need to Know.
Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. . — John Jantsch (@ducttape) January 5, 2017. gpc52OhlaA. —
The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Learn more about email marketing with our free guide: Download This Guide. Inbound Marketing.
79% of B2B buyers share whitepapers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. VideoMarketing Statistics. Optinmonster). Optinmonster).
Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.
It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos.
Gyubee also uses videomarketing to showcase menu items. Helping to engage its target market. Like whitepapers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And attract new and existing customers.
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