Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Become a Distributor as well as a Publisher.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to Whitepapers. If you’re able to conduct your own research, developing whitepapers is an excellent way to highlight your authority and earn industry-specific links. Whitepapers. What is Link Building? Public Relations.

Whitepaper 145

Whitepaper PR Content Marketing SEO 145

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog. 5 Steps to a White Paper that Pulls in the Perfect Prospect. Social Web Analytics. Offered by Moderandi Inc.,

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Lynton Web

DECEMBER 29, 2024

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. A good setup should start with engagement scoring based on specific behaviors.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Content Marketing Institute

APRIL 6, 2018

But it doesn’t need to be just white papers and webinars. Thought leadership #content doesn’t need to be white papers & webinars. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. Think interactive too. matzucker Click To Tweet . Brand acts.

Whitepaper 112

Whitepaper Content Marketing Thought Leadership Transform 112

Sprout Social

JULY 1, 2021

For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere?

SEO 143

SEO B2C PR Whitepaper 143

Pam Didner

AUGUST 16, 2020

Things just happen in the real world, such as customer complaints, real-time PR crises, early product launches. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. It’s a way to guide the team and avoid duplication.

Content Marketing 118

Content Marketing Whitepaper Marketers Marketing 118

Marketing Insider Group

JULY 30, 2015

Each team – from demand gen, to social, to brand, to content, to PR – had three or four separate content pieces scheduled to go out during the campaign. Transferring campaign thinking to content development, we can see why the half-life of most deliverables – white papers, webinars, infographics, YouTube videos – is so short.

Whitepaper 92

Whitepaper PR Content Marketing Product 92

Marketing Insider Group

JANUARY 24, 2013

TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Write case studies, eBooks, white papers, etc. cuferg – Christy Ferguson – B2B Marketing & PR Strategist, Corporate and Agency.

PR 112

PR Whitepaper CMO Marketers 112

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. But both groups are nevertheless in the target audience you are trying to reach.

Whitepaper 105

Whitepaper User-Generated Analytics Inbound Marketing 105

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper.

Branding 136

Branding Whitepaper Food Energy 136

Hubspot Marketing

JULY 31, 2019

Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. White papers. PR Newswire. PR Newswire is a press release distribution network. Podcasts and interviews. Infographics. Case studies. Testimonials. Datasheets.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL).

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Will you be measuring reach, engagement, time on your website, likes, shares, PR mentions, or leads and revenue? Align key stakeholders.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Marketing trends : Marketers began to focus on SEO, PPC and email marketing to drive traffic, and created content such as whitepapers and webinars to convert traffic into leads.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Now I know how the blog can power the top of the funnel awareness, search rankings for key pages, networking, social media, PR, sales closing rates and now, to train the AI so it mentions our brand. Experienced bloggers also write longer articles.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Exposure Ninja

DECEMBER 12, 2024

Actions: Digital PR & Quality Mentions: Secure coverage in reputable industry outlets to influence how AI tools perceive and recommend you. Thought Leadership: Strengthen your brand narrative through authoritative blog posts, whitepapers, videos, or webinars. Continuous Optimisation: Monitor AI platform updates (e.g. Gemini 2.0)

Thought Leadership 52

Thought Leadership User-Generated Whitepaper CRM 52

Marketing Insider Group

OCTOBER 24, 2012

Take all the best written content you already have (such as whitepapers) and summarize it. Ask your PR team to send you a transcript of any press releases or executive speeches and turn them into a blog post. I would love to hear which ones you have found most successful and let me know which ones I’ve missed?

Customer 111

Customer Whitepaper PR Content Marketing 111

Rock Content

APRIL 20, 2023

While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness. Lead generation shouldn’t be put on the back burner, especially not when it comes to product marketing.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. . — John Jantsch (@ducttape) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. Domino’s promotional PR stunt. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. Then the sales team can follow up with live chat and video product walkthroughs. marketing chatbot examples.

PR 122

PR Whitepaper eCommerce Retail 122

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

Whitepaper 110

Whitepaper User-Generated Transform PR 110

Hubspot Marketing

AUGUST 9, 2018

Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content Marketer.

PR 145

PR Marketers Non-Profit Marketing 145

Rock Content

JULY 20, 2020

Muck Rack offers software for public relations that can be used by PR professionals and journalists. Its landing page for PR professionals stresses the benefits and resources of the software. One effective strategy to promote effective client communication. Source: [link].

Whitepaper 84

Whitepaper PR User-Generated Education 84

Search Engine Land

APRIL 17, 2024

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Hubspot Marketing

OCTOBER 25, 2023

You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide. If you want to learn how to write a CTA that captures readers’ attention and gets to the point quickly, take a cue from how PR professionals write press release headlines.

Whitepaper 131

Whitepaper Copywriting PR User-Generated 131

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form.

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. He works on content, SEO, PR, and media relations and uses multi-touch attribution models to analyze marketing success. Below is a screenshot from my clients monthly report.

Analytics 65

Analytics Customer Acquisition CRM Marketers 65

Search Engine Land

JUNE 21, 2024

Create linkable assets Develop valuable resources like infographics, whitepapers or interactive tools that naturally attract links. Digital PR Create newsworthy content like original research, surveys or industry reports. See terms. 7 effective content-based link building strategies Want to turbocharge your website’s visibility?

PR 93

PR Whitepaper User-Generated Entertainment 93

Search Engine Land

NOVEMBER 29, 2022

This is underscored in the white paper “How Google fights disinformation,” presented in February 2019 at the Munich Security Conference. Various passages on E-A-T and the quality rater guidelines can be found in the Google white paper previously mentioned: “We continue to improve on Search every day.

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

Influencer Marketing 100

Influencer Marketing Whitepaper User-Generated Marketers 100

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space. Inbound Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Backlinko

APRIL 17, 2024

HawkSEM offers the following content marketing services: Content strategy Editing Content distribution SEO They can create content in a variety of formats, including blog posts, whitepapers, press releases, and case studies. Here’s what a client said about their services: 4.

SEO 117

SEO eCommerce PR Non-Profit 117

Duct Tape Marketing

SEPTEMBER 11, 2014

Offering to speak at one of their events or collaborate with them on a white paper gives you the opportunity to showcase your industry expertise while tapping into and connecting with their existing network. Networking is a powerful strategy earning you high-quality leads, more customers, and brand trust.

SEO 78

SEO Whitepaper PR Social Media Marketing 78