Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price 111

Price Real Estate Promotion Food 111

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that. Let’s get into the real side of influencer pricing and budgeting, shall we? Thankfully not.

Influencer Marketing 125

Influencer Marketing Price Affiliate Marketing Millennials 125

Hootsuite

OCTOBER 16, 2024

Price: Starting at $99/month Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform and account individually. Price: Starting at $25/month Later is a favorite among smaller brands and creators who like to visualize their social media content before they post.

Analytics 119

Analytics Price PR Management 119

Hubspot Marketing

SEPTEMBER 11, 2024

There are a lot of great recruiting tools on the market, so here’s a high-level list identifying the basics of the tool, what stood out to me about the software, and the pricing information. Pricing: Custom 2. Pricing: Multi-tiered annual packages — discover price tag after demoing the software. Pricing: Custom 4.

Price 119

Price CRM User-Generated Analytics 119

Martech

JULY 25, 2024

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point.

Price 126

Price User-Generated Product Customer 126

Martech

JANUARY 22, 2025

” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. Heres how service providers and clients can work together to set precise expectations and avoid common pitfalls when pricing digital projects. How long is a piece of string?

Price 120

Price eCommerce Education Management 120

Martech

SEPTEMBER 26, 2024

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. When a product becomes a commodity, one brand is as good as another and price is the only differentiator. But increased efficiency alone won’t ever justify AI’s price.

User-Generated 129

User-Generated Price Marketing Marketers 129

Buffer Marketing

DECEMBER 11, 2024

YouTube Audio Library Source: YouTube Licensing: Public domain and Creative Commons Pricing: All tracks are free. Epidemic Sound Source: Epidemic Sound Licensing: Royalty-free Pricing: Subscriptions start at $17.99/month. Soundstripe Source: Soundstripe Licensing: Royalty-free Pricing: Membership starts at $19.99/month,

Price 21

Price Fashion Energy Place 21

Hubspot Marketing

AUGUST 5, 2024

Ajelix Pricing: Free plans are available. But pricing is pretty reasonable at $6 per month for the Standard plan or $20 per month for a business plan. GPTExcel Pricing: Free plans are available. Pricing is very low at $6.99 Formularizer Pricing: Free plans are available, offering 100 usage credits per month.

User-Generated 129

User-Generated Price Transform Product 129

Hootsuite

OCTOBER 7, 2024

Price: Starting at $199/month Skill level: Beginner to intermediate Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records.

Analytics 118

Analytics PR Price CRM 118

Buffer Marketing

JANUARY 15, 2025

Price: Free, with paid plans starting at $9.99 Price: Free, with paid plans starting at $9 per month. Price: Free plan, with paid options starting at $15 per user per month. Price: Free.   Price: Free, with paid plans starting at $11.99 Price: Limited free plan, with paid options starting at $19 per month.

Price 118

Price User-Generated Social Media Marketing Product 118

Buffer Marketing

JANUARY 16, 2025

AnswerThePublic Exploding Topics SparkToro Mention Brand24 Brandwatch Social listening tools Best for Price Top features Alternatives AnswerThePublic Affordable social listening Free for 3 searches/day. Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available.

Price 122

Price Analytics Influencer Marketing Management 122

Martech

JULY 23, 2024

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I How big is the spam problem? That’s 173,000,000,000 spam emails a day. “The

Price 122

Price Email Marketing eCommerce Place 122

Martech

OCTOBER 3, 2024

True loyalty is about more than transactional convenience or pricing considerations. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value.

Customer 137

Customer Branding Customer loyalty Transform 137

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Image searches Some AI allows consumers to upload an image and then find that exact item or something similar.

Customer 114

Customer Transform Shoppers eCommerce 114

Hubspot Marketing

AUGUST 19, 2024

Price: Plans start at $22.99 Price: Users can download DaVinci Resolve for free, or buy the studio version for $295. Price: CapCut is free to use but paid options start at $20.84 Price: Runway is free with limited features, and paid plans start at $12 per user per month. Best for: Beginner to expert video editors.

Price 125

Price User-Generated Marketing Marketers 125

Buffer Marketing

AUGUST 21, 2024

1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. 2: Impactful social writing Best course for becoming a thought leader in your niche Price : $127. The cheapest one is priced at $29/month. Instructor(s) : Anke Audenaert , Daniel Kob.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly Price: Free for up to five custom domains and 1k total branded links. Price: Free plan includes 10 branded links per month.

Price 110

Price User-Generated Analytics Shoppers 110

Martech

AUGUST 19, 2024

There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers. When businesses are trying to build a customer base, they often undercut the existing players in price.

Price 120

Price Health CRM Retail 120

Buffer Marketing

AUGUST 13, 2024

Pricing: Free plan available; paid plans start from $89/mo with a free trial. Pricing : Free trial available; pricing available on request LTK (LikeToKnowIt) Best influencer marketing platform for the fashion and lifestyle niche  LTK , formerly known as LikeToKnowIt, is designed specifically for fashion and lifestyle niches.

Influencer Marketing 112

Influencer Marketing Branding Affiliate Marketing Fashion 112

Hubspot Marketing

JULY 29, 2024

Pricing Standard plan: Free Professional plan: $20/month 2. Pricing Free of charge plan: $0 Pay-as-you-go plan: Price varies based on a cost-per-token model. Pricing Web-only plan: Free Copilot for Microsoft 365 plan: $30/user/month 5. What Needs Improvement Honestly, nothing.

Price 129

Price User-Generated Place Product 129

Martech

AUGUST 6, 2024

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.

Advertising 134

Advertising Advertisers Non-Profit Transform 134

Backlinko

JULY 19, 2024

Rank Tracking Tool Best for Pricing Semrush Position Tracking Tool Tracking keyword rankings and SERP features Starts at $139.95 An Enterprise solution with custom pricing is also available. Custom: $700 per month (price may vary). This makes it easier to digest complex SEO data. What’s the Best Rank Tracking Tool?

SEO 108

SEO Price Analytics Key Performance Indicator 108

Buffer Marketing

AUGUST 14, 2024

The most important things to consider when weighing Buffer vs. Hootsuite are the following: Buffer vs Hootsuite feature overview Plans and pricing Social media planning and scheduling Social media analytics Social media engagement Teamwork and collaboration Let’s take a closer look at the two tools.

Management 111

Management Price Analytics User-Generated 111

Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month.

Price 115

Price Key Performance Indicator SEO Analytics 115

Martech

FEBRUARY 3, 2025

Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005. million in 2005.

Transform 114

Transform Price Entertainment Advertising 114

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

eCommerce 112

eCommerce Shoppers Price Retail 112

Backlinko

SEPTEMBER 6, 2024

Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). But it requires a paid API key from DataForSEO to generate search volumes for keywords. Which costs $0.05

SEO 109

SEO Price User-Generated Analytics 109

Martech

OCTOBER 1, 2024

Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. These discounting patterns are driving material changes in shopping behavior, with certain consumers now trading up to goods that were previously higher-priced and propelling growth for U.S. Top factors.

Gen Z 120

Gen Z Shoppers Retail Price 120

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 117

eCommerce Transform CRM Price 117

Hootsuite

NOVEMBER 28, 2024

In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point. Adobe Best for: Brands with in-house designers capable of creating advanced visual content Coolest feature: Custom and animated Pins with Adobe Express Price: Premium plans starting at $12.99/month

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Backlinko

DECEMBER 19, 2024

Pricing You can try Organic Research (with limited access) when you sign up for a free Semrush account. Pricing Keyword Gap is a part of Semrushs suite of SEO tools, and you can try it out with a free plan. Pricing You can use Serpstats free seven-day trial to test out the software. month) Guru ($249.95/month) month) Guru ($249.95/month)

Price 98

Price Non-Profit Advertising Advertisers 98

Backlinko

SEPTEMBER 6, 2024

Learn pros, cons, and pricing to make the right decision for your business. Some products, like Activity Log ($29+) and Media Analytics ($189+), are priced separately. Growth: $9 per month Business: $19 per month Enterprise: Custom pricing 3. per month Custom: Contact for pricing 4. Cloud: $26 per month for most features.

Analytics 99

Analytics Price Law User-Generated 99

Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce 121

eCommerce B2C Manufacturing Retail 121