Price Product Search Marketers 
Search Engine Land
OCTOBER 1, 2024
March 2022 : They launched product grids that show products directly. June 2022 : They started testing search filters on the left sidebar. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. Product descriptions.
Search Engine Land
SEPTEMBER 19, 2023
The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Google tends “not to tell advertisers about pricing changes”, he added. Why has Google been tweaking search ad prices?
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Martech
AUGUST 6, 2024
There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?
Martech
AUGUST 6, 2024
It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. We won’t know until U.S. said Waddington.
Martech
SEPTEMBER 17, 2024
Google ad server tech is outdated but unavoidable due to the lack of viable alternatives and the platform’s overwhelming market presence. DFP (Google Ads Manager) isn’t a superior product – it’s a ’20-30 year old’ piece” of “slow and clunky” tech.
Search Engine Land
JULY 25, 2024
When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Unfortunately, marketing expenditures are often the first to get cut. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change.
Martech
MARCH 11, 2025
Draw from existing Search and Shopping campaigns. Link to relevant products or services. Possible premium pricing leading to higher costs per click. Unlike traditional search ads, AI Modes conversational format may reduce click-through rates as users receive comprehensive answers within the chat. mobile users.
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