Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 113

Product User-Generated eCommerce Shipping 113

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers.

eCommerce 125

eCommerce Shoppers Retail Analytics 125

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketing Marketers 105

Martech

JUNE 11, 2025

Yet, despite the opportunities to save money, shoppers are signaling fatigue. About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

eCommerce 105

eCommerce Shoppers Retail Entertainment 105

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly Price: Free for up to five custom domains and 1k total branded links. Price: Free plan includes 10 branded links per month.

Price 112

Price User-Generated Analytics Shoppers 112

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Example : Nike has already integrated AR into its mobile app, allowing consumers to scan products in-store and visualize how they would look in different environments or on their bodies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Backlinko

JANUARY 24, 2025

The company grew its business on expert product knowledge and top-tier customer service. Despite offering thousands of products, the layout is clean, organized, and easy to navigate. It provides links only to popular products and categories. By limiting the options to these key choices, it avoids overwhelming shoppers.

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

eCommerce 112

eCommerce Shoppers Price Retail 112

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year. Processing.

Shoppers 71

Shoppers Retail Price Promotion 71

Martech

SEPTEMBER 4, 2024

Only 60% of brands post product reviews, but 79% of consumers will read them. Brands also need to be aware that they may be making investments in channels that have little influence over their shoppers (and vice versa). Conversely, brands are offering things that consumers don’t seem to care much about. The influence gap.

eCommerce 107

eCommerce Shoppers Marketing Automation Platform Price 107

Customers.ai

NOVEMBER 26, 2024

Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers. Post-purchase, shoppers are still in what we like to call the holiday shopping glow.

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. Brand loyalty is when consumers consistently choose to purchase products or services from a specific company.

Branding 92

Branding Shoppers Shipping Customer loyalty 92

Customers.ai

JANUARY 3, 2025

Youve got products. 81% of shoppers research online before making a purchase. 81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. Youve got traffic. And its a must!

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. spend $200+), and 37.3% based shops.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Vertical Response

AUGUST 25, 2024

Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Customers.ai

DECEMBER 9, 2024

Get the full recap below: Ecommerce success isnt about having the flashiest ads or the trendiest products. How to Pull It Off: Collect Those Emails : Use tactics like product browsing suggestions, educational content, or notify me when its on sale options. Different shoppers, different behaviortailor those offers!

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use the “Audience Builder” to create hyper-targeted groups like “holiday gift shoppers” or “last-minute buyers.” Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

SmartBrief - Marketing

AUGUST 21, 2024

This purpose has been the cornerstone of Hallmark’s success, extending beyond greeting cards to include a wide range of products and experiences that resonate with millions of fans. “Hallmark created an interconnected ecosystem that linked all of our products, retail, and media experiences together across the brand,” said Perry.

Shoppers 98

Shoppers Transform Retail Price 98

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Customers.ai

DECEMBER 11, 2024

Theyre clicking around, checking out products, and maybe even adding items to their cart. High-intent shoppers or just window browsers? email with a curated list of products theyve browsed. Catching a high-intent shopper at the perfect moment Meet Jake. Still interested in [product they browsed]? Who knows?!

Shipping 79

Shipping Shoppers Law eCommerce 79

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Shoppers 116

Shoppers User-Generated New Technology Price 116

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. 45+ billion product listings in Shopping Graph. Why we care.

Transform 73

Transform Shoppers Price Retail 73

Customers.ai

DECEMBER 23, 2024

Are they glued to your product pages? What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example : A visitor who repeatedly views the same product page or spends significant time on your shipping page likely has high purchase intent.

Price 84

Price eCommerce Shipping Transform 84

Customers.ai

DECEMBER 24, 2024

Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. Whether they visited your site, browsed a product, or left something in their cart, this software makes it easy to stay in front of them with targeted ads. Serve them an ad featuring those exact products and a limited-time discount.

eCommerce 72

eCommerce Price User-Generated CRM 72

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 115

Gen Z Influencer Marketing Manufacturing User-Generated 115

Power Digital Marketing

APRIL 7, 2025

The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products. Heres how: Viral Discovery: TikToks algorithm curates highly engaging and personalized content, making it easy for beauty and CPG products to go viral.

Branding 52

Branding Shipping Transform Shoppers 52

Backlinko

APRIL 29, 2025

When they search for best running shoes for flat feet,” they’re comparing different products. Validate Product Opportunities You can also use this research to gauge your buyers interest in a new product idea. Analyze your keywords to find an untapped market for a new product category or niche.

eCommerce 88

eCommerce Food Shoppers Retail 88

Customers.ai

NOVEMBER 25, 2024

For instance, when a visitor spends 10 minutes browsing your premium sneakers category, your CRM doesn’t just note that – they’re flagged for follow-up with tailored campaigns featuring similar products. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. The result?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Buffer Marketing

OCTOBER 28, 2024

And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available. Pricing: Starts at $19.79/month Paid plans start at $6/month/channel.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Hubspot Marketing

DECEMBER 23, 2024

Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. Previously, they sent generic product blocks, but now each email offers 32 unique product suggestions like items in abandoned carts, favorite brands, and trending products by location.

Transform 118

Transform User-Generated Marketing Marketers 118

Martech

FEBRUARY 11, 2025

Don’t do anything that could damage trust in your brand, company, products or services. ” Ethical use: Don’t inflate the original pricing. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.

Transform 119

Transform Copywriting Email Marketing Shoppers 119

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93