Martech

OCTOBER 3, 2024

True loyalty is about more than transactional convenience or pricing considerations. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. These customers buy more frequently, are less price-sensitive and are more likely to recommend the brand. years).

Customer

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Venues in major markets have a price tag to match. For instance, if you use HubSpot to manage your marketing campaigns, you can manage a campaign budget in Marketing Hub to promote your event.

Event Marketing

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. This is crucial as prices might change, subject lines might seem out of date, and some products might not be available.

Email Marketing

Welcome Software

MARCH 12, 2025

In this guide, we provide a full breakdown of Amplitude analytics pricing, looking at insights from customers and the costs that arent immediately obvious. We also look at a more affordable alternative that allows you to collect data from across channels without losing money on event-based pricing or having to pay for reverse-ETL tools.

Price

ConsumerTalk

JULY 8, 2025

This article explores various promotional strategies that can enhance consumer loyalty, including social games, loyalty sweepstakes, coupon stacking, and targeted retargeting through email and SMS. Engaging Consumers Effectively Incentives That Attract Promotions play a significant role in attracting new customers and retaining existing ones.

Promotion

Martech

JULY 30, 2024

Although pricing details are not available, this looks like a move to make improved CX available to small and medium businesses as well as the enterprise. Track CX progress with customer satisfaction score, Net Promoter Score, and customer effort score. Why we care. Benchmarking for CX. Multichannel feedback collection.

Price

Calvyn Lee Blog

JULY 31, 2025

To increase direct sales To lower marketing costs To achieve customer integration To create more brand awareness only Question: In the 4 Ps model of social media marketing, what does ‘Price’ refer to? To engage effectively with different audience segments.

Marketing Mix

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly Price: Free for up to five custom domains and 1k total branded links. Price: Free plan includes 10 branded links per month.

Price

Marketing Insider Group

OCTOBER 7, 2024

Paid media delivers relatively quick results, but for a price. They’re choosing to interact with your brand instead of being presented with a paid promotion. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors.

Branding

Martech

OCTOBER 2, 2024

Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds. Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Pinterest also announced new enhancements to Pinterest Search and Home Feeds.

Shoppers

Hootsuite

NOVEMBER 4, 2024

Tailor your promotional social content to the relevant stage in the purchase journey for each platform (Remember that only about 20% of your content should be promotional!). Pricing: Available on request 3. Pricing: Hootsuite Analytics is included in all Hootsuite plans (starting at $99/month). Pricing: Free 5.

Analytics

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce

Martech

AUGUST 15, 2024

This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” How inelastic is demand for your products when you need to raise prices due to sudden increases in cost of goods sold? Marketing is a significant investment requiring measurable returns.

Finance

Marketing Insider Group

JANUARY 6, 2025

Price If someone cant afford what you are offering, they are not going to buy it. And similarly, even if they can afford it, if the price is too high, they are going to balk at it and find an alternative. Setting an appropriate price can be challenging, but it is indispensable if you want your marketing strategy to be effective.

Product

Martech

FEBRUARY 3, 2025

Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005. million in 2005.

Transform

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point. Olivia can relate.

Gen Z

Neil Patel

JUNE 25, 2025

If you’re competing on price, use relationship marketing to create a sustainable competitive edge. When customers fail to see anything unique about your brand, your only choice is to compete on price. Instead of offering lower prices, you can compete on relationships. Instead, personalize your promotions.

Shoppers

Marketing Insider Group

AUGUST 12, 2024

The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. This plugin offers marketing-focused widgets and tools like call-to-action buttons, pricing tables, and testimonial sections.

User-Generated

Backlinko

JULY 15, 2025

They’ve likely already inquired about your offering, requested pricing info, and used your free trial. Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page.

Customer

Backlinko

JANUARY 6, 2025

First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. maximum ad spend per customer. For inspiration, check out Ruggables clean rugs category page. Get Your Technical Foundation Right You don’t need to address every technical detail. They sold 6,000 sets in 24 hours.

eCommerce

SocialPilot

APRIL 3, 2025

Number of Reviews 161 Overall Star Rating Ease of Use Quality of Support Ease of Setup Minimum Pricing $89/Month Review Management Social Media Management Best For Service-Based Businesses, Mid-Size Businesses, and Large Enterprises. However, the price was not optimal, and that’s why we moved to another tool.I Stephen J.

Price

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Use AI to power product recommendations and tailored promotions. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies. That makes sense.

Shoppers

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Yes, you’re a brand, and you’ll want to post some promotional content. In fact, posting too much promotional content is one of the top ways to lose followers on social media. The question?

Branding

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. And all of that helps your brand awareness.

Manufacturing

Martech

JULY 15, 2025

A customer browsing winter coats on a mobile device during lunch in Chicago will see entirely different product arrangements, pricing and promotions than someone browsing the same category from a desktop in Miami on a weekend morning. Push notifications arrive precisely, promoting relevant products at just the right moment.

Shoppers

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. Loyal customers opt to buy from a particular brand again and again, even when they have other options that are similar (or better) in terms of price, convenience, or service. But it’s about more than just customer retention.

Branding

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. It is a common pricing model used for digital advertising and helps advertisers understand the cost-effectiveness of their campaigns in terms of reach. How to Track Social Media Metrics?

Key Performance Indicator

Buffer Marketing

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

PR

Backlinko

JULY 26, 2024

5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. 5 stars ( 2,200+ reviews ) Pricing 7-day trial available (or 14 days using this link ). stars out of 5 ( 7,000+ reviews ) Pricing Free version available.

Price

Hubspot Marketing

JUNE 30, 2025

I’d find relevant subreddits and creatively promote the podcast. I recorded interviews, wrote articles, and created a ton of content — all for the price of a plane ticket. When I launched my book, I paid $5K to plaster posters around Boston like a musician would promote a show. We got a lot of links and a lot of love.

CMO

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Be clear and transparent about services and pricing to support decision-making.

Management

Martech

APRIL 3, 2025

steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Consumer categories with heavy tariffs saw price increases of 1.7%-7%, Instead, consider value-added promotions like bundles and lean into loyalty points and discounts.

Retail

Neil Patel

JULY 20, 2025

Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. Pricing: Completely free for limited (but still extensive) use. Pricing: Plans start at $39/month/seat. Pricing: Paid plans start at $8/month.

User-Generated

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. In some sub-categories, you can further refine your targeting by factors such as age ranges, brand, reviews or pricing.

Advertisers

Martech

JANUARY 29, 2025

They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. They: Have a transactional focus , making frequent purchases but lacking strong loyalty, as they prioritize price and convenience.

Customer

SocialPilot

APRIL 28, 2025

While it offers valuable features like review collection and reputation management, its pricing structure can feel complex and expensive. This raises the questiondoes Trustpilots pricing justify the investment? Overview of Trustpilot Pricing Trustpilot pricing is divided into four tiers designed for businesses of different sizes.

Price