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Retailers: Google is becoming your new category page

Search Engine Land

Third-party retailers. By displaying products, filters, reviews, pricing and more, Google is creating an Amazon-like experience without the need to visit a third-party site. Unless you’re one of these national retailers, most SEOs will tell you to ignore this query completely. Product descriptions. Dimensions.

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Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. Prices raised incrementally each second, capping at the full retail listing.

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Adobe releases data on early Holiday shopping and prices

Martech

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. retail sites, 100 million SKUs and 18 product categories. Prices fall again. Although ecommerce prices were up 0.3% Why we care. Get MarTech!

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Good morning: Pricing is also messaging

Martech

Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers.

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Digital ad prices rise across channels as performance holds steady

Search Engine Land

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social spend rose 13% YoY. The big picture. Why we care. Bottom line.

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How to build trust and loyalty in retail with reception marketing

Martech

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

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Cooler Screens expands in-store retail media presence

Martech

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Why we care. Get MarTech! In your inbox.

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