Jeff Bullas
MARCH 1, 2023
Pricing is per site and starts from $89. When he’s not busy writing or tinkering with Google search, you can find him reading non-fiction, listening to music, or travelling. The post 7 SEO Tools Every Search Marketer Needs In Their Arsenal appeared first on Jeffbullas's Blog.
Search Engine Land
SEPTEMBER 19, 2023
The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Google tends “not to tell advertisers about pricing changes”, he added. Why has Google been tweaking search ad prices?
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Search Engine Land
SEPTEMBER 22, 2023
The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.
Search Engine Land
JANUARY 2, 2024
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Ad prices soar. How ad prices are calculated. Why we care.
Martech
AUGUST 6, 2024
As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. This is why, by 2002, the company had an 80% search market share. The Justice Department said it was because Google paid other companies to make its search engine the default setting.
Search Engine Land
OCTOBER 1, 2024
Get the newsletter search marketers rely on. It seems Google is trying to replicate the experience of a traditional category page directly within the search results. By displaying products, filters, reviews, pricing and more, Google is creating an Amazon-like experience without the need to visit a third-party site.
Martech
AUGUST 6, 2024
It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have.
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