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How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Focus on Value Differentiation When tariffs increase the cost of your products, competing on price alone may not be sustainable. This reduced shipping costs and avoided many of the trade restrictions imposed by the ongoing dispute.

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Google Search Console now lets you set your shipping and return policies

Search Engine Land

Google now lets you set your shipping and return policies and details directly in Google Search Console. If you’re an online merchant, you can use Google Search Console to view, add, and manage your shipping and return policies. Then click on “shopping” and then select “shipping and returns.”

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Customers paid $1 plus $10 shipping. The actual shipping cost was $7-12 per unit. Revenue per order Average order value Shipping revenue Any other fees 2. maximum ad spend per customer.

eCommerce 108
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Good morning: Pricing is also messaging

Martech

Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers.

Price 127
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98
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8 Inclusive Ecommerce Website Examples That Drive Growth

Hubspot Marketing

Once confirmed, pricing and shipping options for the clothing items change to reflect the local currency of where the consumer is shopping from. In this image, the country selected is Morocco, and prices are shown in their currency, the Dirham. Consumers are able to select which country they live in from the main navigation.

eCommerce 124
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5 Surprising Ways to Make Money on Amazon

Jeff Bullas

There are 353 million products available, it ships to 100 countries and has 1.2 shipping and delivery Oh… and don’t forget customer support! Savings: By using FBA, you can save money on shipping costs and benefit from Amazon’s bulk shipping rates. Amazon is one of the world’s biggest online stores.

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