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With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Brands can integrate an AR solution that enhances in-store and digital storefronts that nearly all shoppers can see for a comparable price,” he added.
Do you need help with branding, social media, content creation, shoppermarketing, or something else? According to the 2024 survey, branding/identity and social media are top priorities for most Clients, with shoppermarketing growing in importance. Agencies who act as a part of your team are the goal.
In the ‘purchase’ stage, digital shelf analytics could help with product optimisation – pricing, promotions, or ratings – while consumer engagement scoring could improve customer loyalty in the ‘loyalty expansion’ stage.
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