SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketing Marketers 105

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

eCommerce 108

eCommerce Shoppers Price Retail 108

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 111

Shoppers Non-Profit Retail Shipping 111

Welcome Software

OCTOBER 25, 2024

Is your pricing page the unsung hero of your website, or is it where dreams of conversions go to die? Your pricing page isn't just a menu of numbers. Is the pricing model clear, compelling, and conversion-friendly? Make sure they understand what you are all about before they checkout with their preferred pricing option.

Price 52

Price Shoppers Customer loyalty Customer Journey 52

Martech

SEPTEMBER 4, 2024

Brands also need to be aware that they may be making investments in channels that have little influence over their shoppers (and vice versa). Fifty-nine percent of brands increased discounts over the last year (57% also raised prices) and 54% experienced higher costs. The influence gap. Why we care. Processing.

eCommerce 104

eCommerce Shoppers Marketing Automation Platform Price 104

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly Price: Free for up to five custom domains and 1k total branded links. Price: Free plan includes 10 branded links per month.

Price 109

Price User-Generated Analytics Shoppers 109

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. Big on gifts, not on spending Even with optimistic predictions for the 2024 holiday season, shoppers are still looking to save wherever possible.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

Shoppers 106

Shoppers eCommerce Price Promotion 106

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. With tools like Google Cloud AI and Salesforce’s Einstein, retailers can craft personalized product recommendations, targeted offers, and dynamic pricing tailored to individual shoppers.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year.

Shoppers 66

Shoppers Retail Price Promotion 66

Martech

SEPTEMBER 13, 2024

Personal Shopper recommends products and helps with search. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers 112

Shoppers User-Generated New Technology Price 112

Martech

JUNE 30, 2022

Summer’s here and the shoppers are wary. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Also, when they’re in a store 60% are using their phone to look for better prices elsewhere. This explains why 76% of U.S.

Shoppers 108

Shoppers Retail Shipping Price 108

Customers.ai

DECEMBER 9, 2024

Different shoppers, different behaviortailor those offers! Dynamic Pricing : Not all customers are created equal. Offer deeper discounts to the deal-hunters while maintaining full price for those ready to splurge. Bulk discounts eat into margins and attract price-sensitive shoppers who might never come back.

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Vertical Response

AUGUST 25, 2024

Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. 78% of shoppers will abandon their cart if free returns aren’t offered. Emphasizing free returns enhances the shopping experience and drives sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

SmartBrief - Marketing

AUGUST 21, 2024

Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So The service, priced at $80 a year, offers benefits valued at over $400 annually, making it a compelling proposition for Hallmark’s most dedicated fans. Moreover, Hallmark.com saw 20 million visitors.

Transform 98

Transform Shoppers Retail Price 98

Customers.ai

NOVEMBER 26, 2024

Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers. Post-purchase, shoppers are still in what we like to call the holiday shopping glow.

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. ” Junks Ads. ” Stopping competition.

Price 102

Price Shoppers Advertisers Advertising 102

Buffer Marketing

OCTOBER 28, 2024

And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available. Pricing: Starts at $19.79/month Pricing: $625 setup fee. All in all, Predis.ai

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. spend $200+), and 37.3% Option A: Commerce Manager 1.

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Backlinko

MARCH 13, 2025

It gives you a clear picture of how online shoppers interact with your site. Move heatmaps track how shoppers move their mouse across the page. So, when shoppers get to checkout, they feel confident in their choice. Make Navigation and Search Intuitive Shoppers dont always leave because they dislike your products.

eCommerce 78

eCommerce Shoppers Shipping User-Generated 78

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point. It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Martech

NOVEMBER 20, 2024

Key features : Google Lens now provides in-store product price comparisons. However, the enhanced price transparency and local inventory insights could drive competitive pressure, reshaping how and where consumers convert. 72% of shoppers use smartphones while in-store. Google Maps enables local product inventory searches.

Transform 69

Transform Shoppers Price Retail 69

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Harnessing the influence of social can boost sales and justify premium prices. The sway of social media over holiday shopping habits can’t be overstated.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Hubspot Marketing

FEBRUARY 14, 2025

Visitors flocked to the site for prices up to 75% off. Dozens of newer sites were offering better deals and cheaper prices. Suddenly, shoppers werent just browsing. It was a discount website selling everything from bedding to luggage. The deals were fantastic. It was an overnight success. But by 2007, the buzz was gone.

Transform 91

Transform eCommerce Shoppers Price 91

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). online shoppers. It’s a beautiful cycle.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use the “Audience Builder” to create hyper-targeted groups like “holiday gift shoppers” or “last-minute buyers.” Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Customers.ai

NOVEMBER 25, 2024

Your tracking tool reveals that users on Version A hesitate right after viewing the price, while Version B keeps them clicking straight to checkout. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. Take a split test on two landing pages. Can the tool grow with you?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Hubspot Marketing

MARCH 11, 2025

Retailers gather information on their shoppers from things like customer surveys, customer service interactions, loyalty programs, social media, and digital interactions. But, for larger campaigns, youre typically working with the retailers team on a negotiated contract and bespoke pricing. Gather first-party data. Produce creative.

Retail 73

Retail Customer Shoppers Advertisers 73

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Offered at a competitive price point, Sugar’s AI capabilities are designed to be accessible to midmarket businesses.

Shoppers 111

Shoppers Advertisers Advertising Health 111

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. In 2023, shoppers worldwide downloaded Shein 261.94 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 101

Gen Z Fashion Millennials Retail 101

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools. And its a must! How did you hear about us?

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

JANUARY 16, 2025

Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. These guides provide shoppers with valuable insights at different stages of their journey. I doubt OpenAI is spending $1.3 billion on marketing. OpenAI is also suffering from the commodification of GenAI.

Non-Profit 111

Non-Profit Direct Mail eCommerce User-Generated 111

Martech

OCTOBER 22, 2024

and globally seemed to work well with customers, especially when prices were cut. shoppers will be in a buying mood after Election Day. Thus far, the discounts are bigger, according to Salesforce — good news for shoppers and a signal to retailers to consider slashing prices. During Prime Big Deal Days, U.S. Likely not.

Shoppers 64

Shoppers Retail Health Food 64

Customers.ai

DECEMBER 11, 2024

High-intent shoppers or just window browsers? Catching a high-intent shopper at the perfect moment Meet Jake. Hes spent five minutes scrolling through your pricing page so hes clearly considering a purchase. Look for features that: Identify high-value leads based on behavior, such as time spent on pricing pages or repeat visits.

Shipping 77

Shipping Shoppers Law eCommerce 77

Martech

FEBRUARY 11, 2025

” Ethical use: Don’t inflate the original pricing. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked. People rely on the first information you present and use it to judge the value of other information.

Transform 114

Transform Copywriting Email Marketing Shoppers 114

Search Engine Land

OCTOBER 2, 2024

Ads are shown to shoppers based on relevant keywords or products. Sponsored Display supports cost-per-click (CPC) and cost-per-thousand viewable impression (vCPM) pricing options without minimum campaign spend requirements. Sponsored Products campaigns have no monthly or upfront fees and are always on a cost-per-click basis.

Advertisers 103

Advertisers Advertising Customer Transform 103

Backlinko

MARCH 5, 2025

Exploding Topics Best for entrepreneurs and marketers needing early trend insights to capitalize on emerging opportunities Pricing: Free (paid plans start at $39 per month) Exploding Topics is a market research and trend discovery tool that identifies emerging trends before they peak. Trends add-on) = $428.95 Trends add-on) = $428.95

SEO 84

SEO Finance Market Research Shoppers 84