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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Image searches Some AI allows consumers to upload an image and then find that exact item or something similar.

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How the Scarcity Principle Can Transform Ecommerce

Hubspot Marketing

Visitors flocked to the site for prices up to 75% off. Dozens of newer sites were offering better deals and cheaper prices. Suddenly, shoppers werent just browsing. It was a discount website selling everything from bedding to luggage. The deals were fantastic. It was an overnight success. But by 2007, the buzz was gone.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month Pricing : Not listed.

Price 118
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Google reshapes in-store shopping with AI-powered comparisons

Martech

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. 72% of shoppers use smartphones while in-store. Google Maps enables local product inventory searches. Why we care. Big picture.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Dont feel like youre prepared?

Gen Z 101
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Tradition and innovation at Hallmark

SmartBrief - Marketing

How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So

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How cognitive biases shape email engagement

Martech

” Ethical use: Don’t inflate the original pricing. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked. People rely on the first information you present and use it to judge the value of other information.

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