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Podcast Production 101: A Beginner's Guide to Launching Your Show

Aspiration Marketing

Have you ever dreamt of sharing your knowledge, passions, or interview skills with a global audience? Podcasts are a fantastic way to do just that! They're a powerful and versatile medium that allows you to connect with listeners on a deeper level than traditional media. However, getting started can be a challenge.

Product 264
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How to Sell During a Trade War

SMEI

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

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What Are Sales Battle Cards, and How Do I Use Them?

Aspiration Marketing

Ever feel lost during a sales call, struggling to answer a tough objection or explain your product's edge? These handy quick-reference guides empower you with essential product knowledge, competitor insights, and objection-crushing responses. You're not alone. Unpreparedness can sink deals.

Product 264
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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Short videos , live streams, reels, and interactive tools like quizzes and polls help brands demonstrate products and/or services while keeping Gen Zers interested and engaged.

Gen Z 282
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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products.

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How Do I Get It? 12 Ways to Collect Customer Feedback for 2025

Aspiration Marketing

The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.

Customer 246
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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. After all, who knows your company, products, and values better than the people who live them daily? Micro-influencers may be happy with a free product or service or commission-based affiliate sales.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

We’ll cover: 🧩 The intersection of AI, sales and product teams and how their cross-functional collaboration drives personalization. Join our experts Jesse Hunter and Brynn Chadwick for a deep dive into how businesses can use automation to scale personalization while maintaining the trust and authenticity that drives sales success.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

🤝 Empowering Your Team: Understand how AI assistants boost productivity with 24/7 scalability and data-driven insights. . 🚀 AI in Action: Dive into case studies demonstrating AI’s impact in customer service, retail, and beyond. Be part of the conversation!

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Increase Revenue With Better, Faster Sales Onboarding

Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. This eBook outlines best practices for creating an agile onboarding program that accelerates new hire productivity and enhances quota attainment by more than 16%.

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State of AI in Sales & Marketing 2025

The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. But leaders say mainstream AI tools still fall short on accuracy and business impact.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

If you want to increase productivity and revenue at your organization, you have to focus on metrics that matter. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point.

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4 AI Hacks to Make Sales Teams More Efficient

AI increases teams’ productivity by predicting and automating actions that require manual effort. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? In other words, the research that takes reps hours, AI can do in seconds.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!