SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Short videos , live streams, reels, and interactive tools like quizzes and polls help brands demonstrate products and/or services while keeping Gen Zers interested and engaged.

Gen Z 282

Gen Z Millennials B2C Communications 282

Aspiration Marketing

NOVEMBER 17, 2024

The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.

Customer 246

Customer Product Branding 246

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. After all, who knows your company, products, and values better than the people who live them daily? Micro-influencers may be happy with a free product or service or commission-based affiliate sales.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Aspiration Marketing

NOVEMBER 12, 2024

Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.

Customer 256

Customer Product Branding Marketing 256

Aspiration Marketing

AUGUST 5, 2024

By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and services. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 252

Customer Product Branding Social Media Marketing 252

Aspiration Marketing

OCTOBER 22, 2024

Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics.

Content Marketing 264

Content Marketing Traditional Marketing Marketing Marketers 264

Aspiration Marketing

FEBRUARY 11, 2025

As a global company, you already serve these markets with your products and services or have near-term launch plans. The truth is, businesses must speak their customers' language to succeed, making multilingual marketing no longer a luxury, but a necessity.

New Markets 254

New Markets Product Customer Marketing 254

Aspiration Marketing

APRIL 7, 2025

Most company owners just hope that word-of-mouth and a quality product will be enough to promote their business. Getting the most out of your business' conversion opportunities is essential if you want your business to thrive and grow. This is fundamentally true, but there is more to it than that.

Promotion 216

Promotion Product Branding Marketing 216

Trade Press Services Newsletter

NOVEMBER 7, 2024

Productivity Appreciation is a powerful motivator. This behavior can translate into higher productivity, efficiency, creativity, and problem-solving. By expressing gratitude to your team members for their hard work, dedication, and contributions, leaders create a positive work ethos that fosters a sense of belonging and purpose.

Branding 269

Branding Place Product Customer 269

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. The product aims to enhance productivity but requires significant upgrades and retraining.

Marketing 131

Marketing Marketers CMO Communications 131

Trade Press Services Newsletter

AUGUST 1, 2024

Be upfront about your products, services, processes, and business practices. When leaders earn and nurture the trust of their employees, it can improve employee engagement, increase retention rates, enhance collaboration and innovation, and boost productivity. Proactively address questions and concerns.

Whitepaper 190

Whitepaper Branding Thought Leadership Marketing 190

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Sprout Social

SEPTEMBER 12, 2024

Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. The report found consumers are most likely to buy a product on social media if a brand posts content that shows their product or service in action. 10 tips for social media content creation 1.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Aspiration Marketing

MARCH 20, 2025

Simply training sales teams on product updates isn't enough. Sales enablement vs. sales training: What's the difference, and which should I use? While many use the terms interchangeably, they are distinct yet complementary approaches for driving sales success.

Product 216

Product 216

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

Promotion 264

Promotion Product Customer Branding 264

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content: Image/video production (21.1%).

Transform 139

Transform Copywriting Marketing Marketers 139

Martech

NOVEMBER 18, 2024

The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends. Customization : Edit and tweak videos to fit your brand’s vision.

Transform 127

Transform Global Marketing Marketing Marketers 127

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 133

Customer Shipping Customer loyalty Analytics 133

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

Customer 109

Customer B2C Marketing Marketers 109

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Transform 127

Transform Logistics User-Generated Marketing 127

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 109

Gen Z Influencer Marketing Manufacturing User-Generated 109

MarketingOps

DECEMBER 4, 2024

A customer-centric organization: Deeply understands their customers’ pain points Quickly pivots to help solve their customers’ pain points Meets their customers where they’re at in their technology journey And finally, with a customer-centric approach, you make it easy for your customers to tell everyone they know how great your product is.

Customer 147

Customer Customer Acquisition Price Product 147

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.”

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Writing Captivating Captions 16.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Aspiration Marketing

FEBRUARY 25, 2025

A major brand attempts a global campaign with a single product and messagebut it falls flat. They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it's a complex landscape.

Product 161

Product Branding Marketers Marketing 161

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. This suggests that consumers have come to expect a degree of personalization in their digital interactions. But differences in attitudes exist.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128

Hubspot Marketing

DECEMBER 30, 2024

Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? how critical the landing page is to your service/product offering or what niche you're in.) We also wanted to create new product collections.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Hubspot Marketing

NOVEMBER 5, 2024

If those decision-makers are anything like me and have to research a product from all angles before purchasing, it means there will be double or triple the research notes before the group as a whole decides to purchase a product or service. your services, or schedule a live product demonstration.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 108

eCommerce Shipping Logistics Transform 108