This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If you work with sales, knowing about the ProductLifeCycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.
The time between a product’s introduction to the market and its removal from the shelves is referred to as the “productlifecycle.” ” Productlifecycle management is the process of planning ways to support and maintain a product continuously.
Get to know your audience To understand how you can help your product stand out from others on the market, you need to know exactly what your audience needs. The process of this will look different throughout the productlifecycle, but generally, you can analyze the following: Marketing data such as online surveys or focus groups.
What is the growth stage of the productlifecycle (and why is it important)? The growth stage is the period of the productlifecycle with the sharpest increase in sales thanks to a boost in-market presence. They’re also more likely to return and promote your business.
From a marketing and communications perspective, we built strategies around the creation of content for whatever part of the productlifecycle we were in charge of. Product marketing/management created the packaging content for the product. That thinking is where the case for centralization trips up.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content