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Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your productmarketing manager work their magic. Here’s what I learned.
Jason, director of productmarketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.
Shaving and Grooming ProductsMarketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Most productmarketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. If there is no clear difference between products, they go with the one that feels safer to defend if questioned later. Most productmarketers get this part wrong.
So, my team had one hard rule: No talking about our product. We would leave that to productmarketing. And make your content feel like it came from a practitioner, not a productmarketer. We wouldn't write about Gong, push features, or create comparison posts. What do people get wrong about it?
The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.
Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Reaching their target audience.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals.
Productmarketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. The dirty little secret?
Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a productmarketing strategy. Be willing to make adjustments so you can better appeal to them.
She introduced the Ansoff Matrix as a strategic framework for growth, outlining four potential strategies: Market Penetration (existing markets/products) Product Development (existing markets/new products) Market Development (new markets/existing products) Diversification (new markets/new products) The Power of Storytelling in Social Media One of the (..)
This enables marketers to create training, how-to, and productmarketing videos for global audiences. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. It includes more than 160 AI avatars that can speak your text in over 130 languages.
Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, productmarketing, operations, analytics and sales alignment needed to grow a company. Meanwhile, experienced marketing executives sit on the bench You know these seasoned marketing leaders.
Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.
integrated AI across various marketing functions , including content, video, events, PR, lead generation, productmarketing and sales enablement. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive. Here are a few examples: Tomorrow.io
But for heads-down production, marketers can achieve significantly more output remotely when given the right structure and technology support. Varghese says that the results have been remarkable. Is the office obsolete? Varghese thinks that spontaneous ideation and team-building still thrive best face-to-face.
Here's a great example from Buffer's Senior ProductMarketing Manager, Michael Eckstein : Day 13 Write about an accomplishment you're proud of (recent or from when you were 9) and what led to it. Day 14 Share a seemingly random event in your life that you now know led you to an amazing opportunity.
Infrastructure modernization: A city’s new story Just as a productmarketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. These efforts become powerful marketing tools, reshaping public perception and stimulating growth.
And 15 years before that in Corporate Brand, ProductMarketing leadership roles. As French philosopher Blaise Pascal famously wrote hundreds of years ago: I would have written a shorter letter, but I did not have the time. Pam Moore Years of experience: 15+ 15 years of experience as entrepreneur and business owner.
Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.
Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product. Marketers can use AI tools to analyze this information and identify potential risks or opportunities for growth. Say that your sales and service teams use Gong to track customer calls.
Marketing leaders need to engage their teams — because you never know who might have the mind of a productmarketer just waiting to be tapped — and make the case for investing in more specialized resources. And that kind of experience-led growth relies heavily on strong productmarketing. It can be challenging.
Here’s how Lemlist approaches a listing of job responsibilities for a productmarketing role: The company bolds the jobs to be done and gives a succinct description. Skyrocket your email marketing performance and drive revenue fast. Measure and optimize the buyer journey as it relates to product feature adoption and usage.
Localization and Translation If you’re expanding into international markets, you can use AI to localize your content by translating it into different languages for your various target markets. You can also localize ads, productmarketing assets, and SEO content.
Tip: You may need to speak with someone from productmarketing or engineering, as sales reps might not have this information readily available.) Vague understanding from the vendor : The vendor cannot clearly articulate the difference between AI and automation in their tool.
What is a productmarketing checklist? A productmarketing checklist ensures all promotional efforts align with your product’s value and target audience. This framework is essential for positioning your product effectively in the market. How do you align productmarketing with sales goals?
Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage.
Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, productmarketers, researchers at small to medium-sized businesses. Learn more: Try a demo or start your free trial with Rival IQ 7.
It can give you a serious advantage in search, as Lade Falobi, who shares productmarketing insights in Marketing for Geeks , shares, "I wish I’d known to optimize for search earlier. Your niche doesn’t have to be hyper-specific, but a clear focus makes it easier to attract the right audience.
But I can at least spot or see opportunities where no one’s really talking about something or writing about it in a particular way and bring that back into content marketing, brand marketing, or productmarketing. Are you mainly focusing on LinkedIn, or are you using other channels as well, like video?
Some products just don’t perform as well. The product-market fit isn’t there yet. Still, marketing is stuck trying to push all of it. Instead of focusing on the products driving efficient growth, the team is stretched thin. Maybe: There’s not enough demand. The price point is off.
Invite Them for a Second Chance : Offer a chance for the customer to revisit or try your product or service again, showing that you’re committed to improvement. Showcasing Reviews in Marketing Campaigns Here is how you can utilize reviews in productmarketing campaigns: 1.
Paddle puts audience needs first, focusing on topics SaaS founders care about, like pricing, product-market fit and go-to-market strategy, instead of just promoting its billing platform. Look at what winning brands are doing Some of the most effective B2B channels treat YouTube more like a media brand than a corporate archive.
Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Email: Business email address Sign me up! The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech. These are a few of the changes that are coming in 2025 and 2026.
For example, billing matters go to accounts receivable, product inquiries to productmarketing. Compare notes and highlight the differences. Reassign parts of the journey to the departments responsible for that part. Have each department document improvements for their part of the customer’s interaction.
In hyper-competitive markets, brands will increasingly use loyalty programs to not just retain customers, but to acquire new ones and gain market share, said Tara DeZao, productmarketing director of adtech and martech at Pega.
Use your productMarketers often visit a website once or twice, explore the product briefly, and watch someone else use it, then assume they fully understand it. That’s what ClassPass did and it nearly killed them. It’s about creating offers that serve your customers and get them to say, “That’s exactly what I needed!”
The ones where the influencer completely changes their tone and content style to talk about a product they would never use. We sat down with Greg Scuvuzzo, Director of ProductMarketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way.
Mature productmarketing should make you more knowledgeable about your audience than any competitor more informed about buyer options, and as deeply aware of your competitors as they are of themselves. Finding a new “playbook” or defining a new “motion” misses the point.
This means there’s plenty of room for growth in SEO jobs. Ways to Advance Your SEO Career: Agency, In-House, or Consulting There are typically three different career paths you can take in SEO: Working for an agency Working in-house Becoming a consultant Each path comes with its own pros and cons.
For businesses comparing all-in-one platforms like Zoho, Pipedrive, or Freshworks, HubSpot’s Starter Bundle offers deeper integration between marketing, sales, and service functions without data silos or separate login requirements.
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