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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

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Shaving and Grooming Products Marketing Strategies for 2025

ConsumerTalk

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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B2B buyers need a reason to believe, not a list of features

Martech

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. If there is no clear difference between products, they go with the one that feels safer to defend if questioned later. Most product marketers get this part wrong.

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How I applied the 95-5 rule to build Gong’s brand from the ground up

Hubspot Marketing

So, my team had one hard rule: No talking about our product. We would leave that to product marketing. And make your content feel like it came from a practitioner, not a product marketer. We wouldn't write about Gong, push features, or create comparison posts. What do people get wrong about it?

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals.