Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Social Media Examiner

MARCH 21, 2024

In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products. Why Is a Product Marketing Strategy Important? Launching a successful new product or service requires both creativity and analytical rigor.

Product Marketing 142

Product Marketing Marketing Strategy Product Marketers 142

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 92

Product Marketing Product Transform CMO 92

yorCMO

MARCH 28, 2023

She spoke about how demand generation is an end-to-end strategy tactic which leads the purchase funnel to sales to close and how marketing has evolved into a revenue source for some companies. The post Product marketing and demand generation go hand in glove – Aditi Karandikar appeared first on yorCMO.

Product Marketing 98

Product Marketing Product Marketers Marketing 98

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading → You already know how storytelling connects your brand with audiences.

Product Marketing 98

Product Marketing Product Marketers Marketing 98

Calvyn Lee Blog

NOVEMBER 14, 2024

She introduced the Ansoff Matrix as a strategic framework for growth, outlining four potential strategies: Market Penetration (existing markets/products) Product Development (existing markets/new products) Market Development (new markets/existing products) Diversification (new markets/new products) The Power of Storytelling in Social Media One of the (..)

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

FEBRUARY 12, 2025

Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform 126

Transform Logistics User-Generated Marketers 126

Martech

MARCH 4, 2025

Dig deeper: 5 ways to get your B2B buyers to care in 2025 Data: The unifying force across all marketing disciplines Traditionally, marketing disciplines such as brand, demand generation, digital, content and product marketing were often siloed, each with its own set of KPIs and tactics.

Transform 123

Transform CRM Analytics User-Generated 123

Martech

NOVEMBER 22, 2024

For example, billing matters go to accounts receivable, product inquiries to product marketing. Compare notes and highlight the differences. Reassign parts of the journey to the departments responsible for that part. Have each department document improvements for their part of the customer’s interaction.

Customer 126

Customer Customer Journey Management Product 126

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Marketing Insider Group

JANUARY 6, 2025

Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 69

Product Price Marketers Marketing 69

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. The dirty little secret?

Transform 116

Transform PR Event Marketing Target Market 116

Martech

NOVEMBER 26, 2024

Use your product Marketers often visit a website once or twice, explore the product briefly, and watch someone else use it, then assume they fully understand it. That’s what ClassPass did and it nearly killed them. It’s about creating offers that serve your customers and get them to say, “That’s exactly what I needed!”

Customer 128

Customer Food Marketers Marketing 128

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. The brief responds to new inputs, like a change in budget — or even ongoing expenditure — in real time.

User-Generated 119

User-Generated Place Product Marketing Product 119

Martech

NOVEMBER 1, 2024

integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive. Here are a few examples: Tomorrow.io

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. These efforts become powerful marketing tools, reshaping public perception and stimulating growth.

Transform 116

Transform Energy PR Customer loyalty 116

illumin

AUGUST 13, 2024

Ron Jacobson will share Rockerbox’s comprehensive spend trend data, offering a deep dive into consumer behavior, channel performance, and effective strategies for holiday campaigns. Register today !

Retail 105

Retail Advertisers Advertising Analytics 105

Hubspot Marketing

NOVEMBER 7, 2024

Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.

Inbound Marketing 115

Inbound Marketing Logistics Price CMO 115

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Martech

NOVEMBER 22, 2024

For example, billing matters go to accounts receivable, product inquiries to product marketing. Compare notes and highlight the differences. Reassign parts of the journey to the departments responsible for that part. Have each department document improvements for their part of the customer’s interaction.

Customer 111

Customer Customer Journey Management Product 111

Martech

AUGUST 26, 2024

This enables marketers to create training, how-to, and product marketing videos for global audiences. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. It includes more than 160 AI avatars that can speak your text in over 130 languages.

Transform 124

Transform Influencer Marketing Product Product Marketing 124

Martech

DECEMBER 26, 2024

In hyper-competitive markets, brands will increasingly use loyalty programs to not just retain customers, but to acquire new ones and gain market share, said Tara DeZao, product marketing director of adtech and martech at Pega.

Customer 124

Customer Direct Mail Transform Health 124

Hubspot Marketing

SEPTEMBER 30, 2024

Localization and Translation If you’re expanding into international markets, you can use AI to localize your content by translating it into different languages for your various target markets. You can also localize ads, product marketing assets, and SEO content.

Thought Leadership 139

Thought Leadership User-Generated Marketers Marketing 139

Martech

SEPTEMBER 12, 2024

Their approach is to offer a wide range of features that make it the only product marketers need, particularly in the SME sector. This suggests that the MAP sector might not be as mature as you think. HubSpot is an interesting case. So far this has been a winning strategy.

Marketing Automation Platform 108

Marketing Automation Platform CRM User-Generated Price 108

The CMO Survey

APRIL 24, 2024

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketers 289

Buffer Marketing

JULY 11, 2024

Here's a great example from Buffer's Senior Product Marketing Manager, Michael Eckstein : Day 13 Write about an accomplishment you're proud of (recent or from when you were 9) and what led to it. Day 14 Share a seemingly random event in your life that you now know led you to an amazing opportunity.

Branding 125

Branding B2C Management Product 125

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Animalz blog

JULY 16, 2024

If you lean more towards the creative side and are more senior than an individual contributor on a growth team, I would hunt for roles on product marketing teams or what’s called an “audience team.” Content marketers often own SEO. But then you also create all the content for events, PR, product marketing.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Hootsuite

OCTOBER 7, 2024

Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Learn more: Try a demo or start your free trial with Rival IQ 7.

Analytics 114

Analytics PR Price CRM 114

Hubspot Marketing

JULY 12, 2024

For example, at HubSpot, Sowyrda explains, “We have communities of product (discussing HubSpot’s products) and communities of practice which are spaces to discuss professional topics.”

Management 112

Management Food User-Generated Customer Acquisition 112

illumin

MARCH 10, 2025

Teams using visual campaign tools are 50% more productive Marketing and advertising teams rely on clear communication to execute campaigns effectively. When information is presented in that way, people retain 80% of it compared to just 20% from text alone.

Management 90

Management Advertisers Advertising Analytics 90

Hubspot Marketing

SEPTEMBER 9, 2024

But for heads-down production, marketers can achieve significantly more output remotely when given the right structure and technology support. Varghese says that the results have been remarkable. Is the office obsolete? Varghese thinks that spontaneous ideation and team-building still thrive best face-to-face.

Product 122

Product Marketers Marketing Energy 122

Martech

NOVEMBER 12, 2024

Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Email: Business email address Sign me up! The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech. These are a few of the changes that are coming in 2025 and 2026.

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Reaching their target audience.

Social Media Marketing 107

Social Media Marketing Gen Z Marketers Marketing 107

Hubspot Marketing

FEBRUARY 26, 2025

The map organized the different types of stakeholders into three key circles of influence: circle of influence types of stakeholders Core Decision Makers VP of Marketing: Final approval on messaging strategy and budget. Product Marketing Manager: Product positioning and feature communication.

Finance 107

Finance Transform Communications CRM 107