Social Media Examiner

MARCH 21, 2024

In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products. Why Is a Product Marketing Strategy Important? Launching a successful new product or service requires both creativity and analytical rigor.

Product Marketing 141

Product Marketing Marketing Strategy Product Marketers 141

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading → You already know how storytelling connects your brand with audiences.

Product Marketing 98

Product Marketing Product Marketers Marketing 98

Calvyn Lee Blog

NOVEMBER 14, 2024

She introduced the Ansoff Matrix as a strategic framework for growth, outlining four potential strategies: Market Penetration (existing markets/products) Product Development (existing markets/new products) Market Development (new markets/existing products) Diversification (new markets/new products) The Power of Storytelling in Social Media One of the (..)

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

FEBRUARY 12, 2025

Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform 127

Transform Logistics User-Generated Marketers 127

Martech

MARCH 4, 2025

Dig deeper: 5 ways to get your B2B buyers to care in 2025 Data: The unifying force across all marketing disciplines Traditionally, marketing disciplines such as brand, demand generation, digital, content and product marketing were often siloed, each with its own set of KPIs and tactics.

Transform 123

Transform CRM Analytics User-Generated 123

Martech

NOVEMBER 22, 2024

For example, billing matters go to accounts receivable, product inquiries to product marketing. Compare notes and highlight the differences. Reassign parts of the journey to the departments responsible for that part. Have each department document improvements for their part of the customer’s interaction.

Customer 126

Customer Customer Journey Management Product 126

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. The dirty little secret?

Transform 116

Transform PR Event Marketing Target Market 116

Marketing Insider Group

JANUARY 6, 2025

Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 68

Product Price Marketers Marketing 68

The Marketing Operations Leader

APRIL 15, 2025

Learn a new platform (even if it’s not in your job description) Pick up an adjacent skill: project management, analytics, data privacy Volunteer to lead a new initiative—something no one else wants to touch Shadow a cross-functional partner like sales ops or product marketing When you're learning, time moves faster and momentum returns.

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. The brief responds to new inputs, like a change in budget — or even ongoing expenditure — in real time.

User-Generated 119

User-Generated Place Product Marketing Product 119

Martech

NOVEMBER 1, 2024

integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive. Here are a few examples: Tomorrow.io

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. These efforts become powerful marketing tools, reshaping public perception and stimulating growth.

Transform 116

Transform Energy PR Customer loyalty 116

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows?

Transform 130

Transform Customer Acquisition Finance Marketers 130

illumin

AUGUST 13, 2024

Ron Jacobson will share Rockerbox’s comprehensive spend trend data, offering a deep dive into consumer behavior, channel performance, and effective strategies for holiday campaigns. Register today !

Retail 105

Retail Advertising Advertisers Analytics 105

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Martech

NOVEMBER 22, 2024

For example, billing matters go to accounts receivable, product inquiries to product marketing. Compare notes and highlight the differences. Reassign parts of the journey to the departments responsible for that part. Have each department document improvements for their part of the customer’s interaction.

Customer 111

Customer Customer Journey Management Product 111

Martech

AUGUST 26, 2024

This enables marketers to create training, how-to, and product marketing videos for global audiences. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. It includes more than 160 AI avatars that can speak your text in over 130 languages.

Transform 124

Transform Influencer Marketing Product Product Marketing 124

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Martech

APRIL 16, 2025

Tip: You may need to speak with someone from product marketing or engineering, as sales reps might not have this information readily available.) Vague understanding from the vendor : The vendor cannot clearly articulate the difference between AI and automation in their tool.

Price 90

Price Analytics Product Product Marketing 90

Hubspot Marketing

NOVEMBER 7, 2024

Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.

Inbound Marketing 105

Inbound Marketing Logistics Price CMO 105

Martech

DECEMBER 26, 2024

In hyper-competitive markets, brands will increasingly use loyalty programs to not just retain customers, but to acquire new ones and gain market share, said Tara DeZao, product marketing director of adtech and martech at Pega.

Customer 124

Customer Direct Mail Transform Health 124

Hubspot Marketing

SEPTEMBER 30, 2024

Localization and Translation If you’re expanding into international markets, you can use AI to localize your content by translating it into different languages for your various target markets. You can also localize ads, product marketing assets, and SEO content.

Thought Leadership 132

Thought Leadership User-Generated Marketers Marketing 132

Buffer Marketing

JULY 11, 2024

Here's a great example from Buffer's Senior Product Marketing Manager, Michael Eckstein : Day 13 Write about an accomplishment you're proud of (recent or from when you were 9) and what led to it. Day 14 Share a seemingly random event in your life that you now know led you to an amazing opportunity.

Branding 124

Branding B2C Management Product 124

Hootsuite

OCTOBER 7, 2024

Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Learn more: Try a demo or start your free trial with Rival IQ 7.

Analytics 118

Analytics PR Price CRM 118

Customers.ai

NOVEMBER 20, 2024

What is a product marketing checklist? A product marketing checklist ensures all promotional efforts align with your product’s value and target audience. This framework is essential for positioning your product effectively in the market. How do you align product marketing with sales goals?

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

The CMO Survey

APRIL 24, 2024

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketers 289

Martech

NOVEMBER 12, 2024

Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Email: Business email address Sign me up! The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech. These are a few of the changes that are coming in 2025 and 2026.

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Reaching their target audience.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Hubspot Marketing

SEPTEMBER 9, 2024

But for heads-down production, marketers can achieve significantly more output remotely when given the right structure and technology support. Varghese says that the results have been remarkable. Is the office obsolete? Varghese thinks that spontaneous ideation and team-building still thrive best face-to-face.

Product 119

Product Marketers Marketing Energy 119

Martech

SEPTEMBER 11, 2024

While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment). The goal is to automate feedback collection and segment the feedback based on predefined criteria (e.g.,

Customer 111

Customer Customer Journey B2C Management 111

Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. We sat down with Greg Scuvuzzo, Director of Product Marketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way.

Branding 76

Branding Influencer Marketing Product Product Marketing 76

Hubspot Marketing

APRIL 4, 2025

Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product. Marketers can use AI tools to analyze this information and identify potential risks or opportunities for growth. Say that your sales and service teams use Gong to track customer calls.

Transform 108

Transform Education Energy Communications 108

Martech

SEPTEMBER 23, 2024

Pack: The art of scaling With the customer problem clearly defined, the next step is to explore relevant genAI solutions to achieve product-market fit. The hack version undergoes packaging, resulting in a standardized process around the product.

New Technology 65

New Technology Product Product Marketing Customer 65