OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

JANUARY 8, 2020

Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? That’s why content marketing and product marketing are a match made in heaven. What’s the Difference: Content Marketing vs Product Marketing. Now let’s see why.

Product Marketing 110

Product Marketing Content Marketing Product Marketers 110

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketers 75

Marketing Insider Group

JANUARY 6, 2025

Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 69

Product Price Marketers Marketing 69

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows?

Transform 130

Transform Customer Acquisition Finance Marketers 130

Hubspot Marketing

JULY 12, 2024

For example, at HubSpot, Sowyrda explains, “We have communities of product (discussing HubSpot’s products) and communities of practice which are spaces to discuss professional topics.” Members promote your products and services through word of mouth, affiliate programs, and social media.

Management 104

Management Food User-Generated Customer Acquisition 104

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 91

Price Promotion Non-Profit Place 91

The CMO Survey

APRIL 24, 2024

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketers 289

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM.

User-Generated 73

User-Generated Entertainment CRM Retail 73

Digital Marketer

MARCH 13, 2023

AI-Generated Podcast Promotional Assets One of the best ways to drive awareness of your show is by repurposing it into short-form video. Keep in mind you’ll still need to do some manual tweaking to polish off the AI-generated, but for many hosts, Capsho , or similar tools like Swell or Podcast Marketing.ai can get you 90% of the way there.

Transform 75

Transform Product Marketing Product Marketers 75

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push?

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Buffer Marketing

MARCH 20, 2025

“While you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb,” Catie Marques Teles, a Product Marketing Manager at Pinterest says.  Cross-promote your pins Any marketing strategy is incomplete without a promotion strategy. And you’re done!

Social Media Marketing 100

Social Media Marketing User-Generated Fashion Food 100

Hubspot Marketing

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Management 145

Management PR User-Generated Advertising 145

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Buffer Marketing

FEBRUARY 27, 2025

Substack makes this easy with tools like: A unique subscribe link to share anywhere An import feature to bring in email lists (as long as you have permission) Embeds and buttons to add a signup form to your website Don’t wait until you have the perfect newsletter to promote it. How much should you charge?

Promotion 71

Promotion Price Affiliate Marketing Fashion 71

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Hubspot Marketing

MARCH 25, 2020

Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Internal Product Launch Update Email.

Product 139

Product PR Communications Promotion 139

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Promote and Syndicate Your Content. Understand Your Ideal Customers.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Adobe Experience Cloud Blog

OCTOBER 28, 2014

For new content assets, consider promoting them through email, social, paid campaigns on search, organic campaigns on search, paid programs like content syndication and sponsored emails and your blog. And then once your content does start being consumed track the piece and the campaign that generates the most leads and revenue.

Content Marketing 134

Content Marketing Product eBook Thought Leadership 134

Hubspot Marketing

MARCH 3, 2025

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Adobe Experience Cloud Blog

JUNE 3, 2015

Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting.

Thought Leadership 134

Thought Leadership eBook Marketers Marketing 134

Hubspot Marketing

AUGUST 25, 2022

Most of their app users are 18-25 years old, so they hired influencers in this age bracket to promote their app. Every influencer marketing campaign is different depending on the means of payment and the resources required for the campaign. Here is an example of how you can break down your marketing campaign budget: Source.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

DECEMBER 6, 2016

That might seem a little tricky -- especially, says HubSpot’s Senior Product Marketing Team Manager Jeff Russo , “from an execution standpoint.”. But it really boils down to six essential steps, which we’ll flesh out and tie back to inbound marketing -- because while they’re two different concepts, they can truly complement each other.

Inbound Marketing 145

Inbound Marketing Marketers Marketing User-Generated 145

Martech

JANUARY 15, 2024

Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy). Global Promotion Management and Referral Marketing.

Retail 116

Retail Shoppers Customer Acquisition eCommerce 116

Martech

MAY 9, 2024

AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR. Product marketers are the most likely group to become marketing generalists. The number of marketing generalists will likely increase to perhaps twice the number of product marketers today.

PR 133

PR Transform CMO Marketers 133

Neil Patel

MARCH 22, 2021

Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. Rather than promoting your products, you can instead choose a charity and encourage your viewers to donate during the show. Company Fundraisers.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing 138

Social Media Marketing Entertainment Communications Marketers 138

Rock Content

OCTOBER 18, 2016

Promote the event on all channels. Promote the event during the event. I learned this lesson very quickly during my time at Apple, because it never took much for someone to become a detractor, but it took a whole lot to make them a promoter. Develop quick and engaging demo experiences. Prepare/train internal team.

Event Marketing 108

Event Marketing Retail Marketers Marketing 108

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. How do you get the most from promotional tweets? Reveal New Features or Products. A final tip.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Adobe Experience Cloud Blog

MAY 31, 2017

The growing number of opportunities—in the form of an appstore, a program or an ecosystem—means that you’re more likely than ever to find one that offers the right product-market fit and therefore helps you promote your product. Or, is this market saturated? Navigate The Partner Galaxy Fearlessly.

Thought Leadership 115

Thought Leadership Law Promotion Management 115

Marketing Insider Group

MAY 13, 2015

The ability for seamless sharing between apps enables new products to grow on the back of more mature communities. Think Spotify and Facebook—they are essentially promoting one another’s products and users. Consider a revenue share or promotion with a partner. This can become a powerful marketing machine.

Outbound Marketing 111

Outbound Marketing Promotion Place SEO 111

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. It engages influential speakers to become constant promoters. But these are also some of the best marketing conferences I have attended. This obviously extends the event.

Event Marketing 111

Event Marketing Marketers Marketing Fashion 111

Marketing Insider Group

OCTOBER 23, 2023

Quick Takeaways Content amplification boosts content reach, differentiating from traditional ads by promoting valuable content over products. Marketing Insider Group (MIG) aims to consistently promote targeted content, connect with specific buyer interests, and increase leads and deals. Cost-Effective Promotion.

Promotion 121

Promotion User-Generated Digital Marketing eBook 121