OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

Customers.ai

NOVEMBER 20, 2023

Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions. Stephanie Charon, Senior Customer Success Manager at Postscript Tip 11: Craft Irresistible Black Friday Specials Start by addressing your Black Friday specials strategically.

eCommerce 115

eCommerce Shoppers Promotion Partner Marketing 115

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Head of demand generation and possibly a CMO (if different from hiring manager). Product or segment marketing manager.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature.

Management 138

Management Marketing Marketers Key Performance Indicator 138

CXL

JULY 21, 2022

Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. The Customer Success Manager is responsible for “going deep” and increasing the average number of features used by each user. 70% promoters – 10% detractors = NPS score of 60%).

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Litmus

DECEMBER 18, 2023

Here’s how experts at Adobe, Barkley, eMailMonday, Merkle, Oracle, Red Pill Email, RAPP, and Shaw + Scott recommend you argue for more email marketing resources. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo. You can also show how email interplays with other channels.”

Email Marketing 116

Email Marketing Transform Health Marketers 116

Lusha

NOVEMBER 18, 2024

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40