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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

The social team gets ideas from our customers, colleagues and from watching—probably too much—TikTok,” says Brian Bosché, Director of Product Marketing at Smartsheet. “We Social marketing has less to do with whether you’re B2C or B2B because ultimately you’re both in the awareness game.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

Bilt is all about contextual marketing and meeting people where they already are. So while most of our marketing is in rental buildings via our real estate partnerships, a Lyft ride to and from someone’s home is another great way to target relevant messages to customers in their daily lives.” In-app ad moments.

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The Ultimate Review Marketing Guide: Strategies, Tools, & Tips

SocialPilot

Invite Them for a Second Chance : Offer a chance for the customer to revisit or try your product or service again, showing that you’re committed to improvement. Showcasing Reviews in Marketing Campaigns Here is how you can utilize reviews in product marketing campaigns: 1.

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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. The real estate marketing and branding that I was doing disappeared very quickly, as you can well imagine.

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. These changes in business models have major implications for how marketers should reach and engage their buyers.

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How To Optimize Your Landing Page For Better PPC

Unbounce

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. Example: “Stuck at Six Figures in Your Real Estate Business?” In this case: real estate professionals looking to grow their business. Image courtesy of Squarespace.

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

HubSpot writers and SEOs work hard to ensure our blog posts continuously rank on the first page for the search results of their intended keywords — and we don't want to lose that hard-fought real estate. Below are a few examples of how we mapped an offer to a topic cluster.

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