Product Marketing, Retail and Shopper Market

How Driscoll’s pivoted from fresh in-store to fresh online

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers

Shoppers Shopper Market Millennials Retail

Merkle raises its commerce game: Tuesday’s daily brief

Martech

JULY 13, 2021

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product.

Shopper Market

Shopper Market Millennials Shoppers Shipping

Marketing Pro Pulse

How Driscoll’s pivoted from fresh in-store to fresh online

Merkle raises its commerce game: Tuesday’s daily brief

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