Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics 112

Analytics PR Price CRM 112

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketers 64

Adobe Experience Cloud Blog

JANUARY 25, 2017

Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Social media marketing requires more than randomly posting interesting articles on Twitter or sharing funny memes.

Social Media Marketing 133

Social Media Marketing Thought Leadership Advertisers Advertising 133

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.

Social Media Marketing 132

Social Media Marketing Energy Advertisers Advertising 132

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145

PR Marketers Marketing Non-Profit 145

Rock Content

OCTOBER 12, 2015

2015 Social Media Marketing Industry Report. There are a number of social media channels that can connect you with your audience. Similar to having insight into industry benchmarks, it’s important to get a sense of how others in your industry are using social and to what extent.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Buffer Marketing

JULY 11, 2024

Here's a great example from Buffer's Senior Product Marketing Manager, Michael Eckstein : Day 13 Write about an accomplishment you're proud of (recent or from when you were 9) and what led to it. Day 14 Share a seemingly random event in your life that you now know led you to an amazing opportunity.

Branding 123

Branding B2C Management Product 123

Hubspot Marketing

JANUARY 7, 2024

Graphic Design Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. Social Media Marketing Social media marketing leverages social platforms to promote a company and its products. This strategy can speed up business growth.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hubspot Marketing

MAY 14, 2019

Persuasive marketing focuses more on the emotions and less on the facts. Product Marketing. Product marketing is bringing a product to market and driving demand for it. Social Media Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

MARCH 26, 2012

This is accomplished through inbound marketing strategies such as social media marketing, SEO, and SEM, in addition to PPC, paid social advertising, content syndication, remarketing, easy to navigate websites, and more. P romote content using segmentation, personalization, and customization. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Neil Patel

MARCH 22, 2021

By making social media marketing more personal again, which is where Instagram’s “Live Room” feature comes in. Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. Conclusion.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

MARCH 18, 2020

Social Media Team. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. Product Marketing Team. Product Manager.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring. Social Media Marketing 4.9

Marketers 131

Marketers Marketing User-Generated Social Media Marketing 131

Neil Patel

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing.

Shoppers 139

Shoppers Transform Marketers Marketing 139

Sprout Social

MAY 25, 2022

There’s a lot of conversation about the tight talent market right now. Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the crunch. And rightfully so. Why is now so different?

CMO 126

CMO Social Media Marketing Price Management 126

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape.

Price 125

Price Entertainment Social Media Marketing SEO 125

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Hootsuite

MAY 25, 2023

With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. Who it’s for: Video creators, product marketers, educators, and content creators.

Price 137

Price eCommerce User-Generated Advertisers 137

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. By now, you might be on all the major social media platforms. Identifying the Right Platforms for Product Marketing.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Buffer Marketing

APRIL 13, 2023

Paste this in Google: site:lever.co | site:greenhouse.io | site:jobs.ashbyhq.com | site:app.dover.io (social media manager | social media marketer | content creator | head of social media) after:2023-01-01 (or your preferred date) You can also use job boards to find roles, like Link In Bio’s Pallet or Otta to aid your search.

Management 119

Management Copywriting Social Media Marketing Branding 119

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81

CRM Social Media Marketing Marketing Automation Platform Communications 81

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Many Chat

APRIL 1, 2022

Instagram Summit is the brainchild of the world’s leading Chat Marketing platform, ManyChat. Instagram Summit is designed to help social media marketers, influencers, content creators, and eCommerce brands rapidly improve their Instagram marketing strategies. CEO of TBS Marketing. Seth Godin. trilcejiron.

eCommerce 98

eCommerce Social Media Marketing Digital Marketing Place 98

Adobe Experience Cloud Blog

AUGUST 4, 2016

Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age. Even industry giants benefit from adding content curation to their marketing mix.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” A post shared by Work In Social They Said (@workinsocialtheysaid). Marketers might love silly, meme-y content about moments at work.

Copywriting 124

Copywriting Shipping Promotion Social Media Marketing 124

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. Whether you want to see what content performs best or who your core buyers are, data can decipher your overall Twitter production.

Analytics 111

Analytics User-Generated Social Media Marketing Promotion 111

Sprout Social

JUNE 22, 2016

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City.

Customer 75

Customer Communications Social Media Marketing Management 75

Buffer Marketing

FEBRUARY 27, 2025

It can give you a serious advantage in search, as Lade Falobi, who shares product marketing insights in Marketing for Geeks , shares, "I wish I’d known to optimize for search earlier. Your niche doesn’t have to be hyper-specific, but a clear focus makes it easier to attract the right audience.

Promotion 67

Promotion Price Affiliate Marketing Fashion 67

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is critical to any company’s overall marketing strategy and should be carefully considered to succeed. Types Of Marketing. There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Sprout Social

NOVEMBER 6, 2020

As Glassdoor’s Lead Product Marketing Manager Sophia Fox says, “The conversation that is shaping your employer brand perception is happening on Glassdoor with or without you, so you might as well join it.” When Glassdoor users see that an employer responds to reviews, 80% of them agree that it improves their perception of that company.

Management 120

Management Social Media Marketing Branding Place 120

Rock Content

APRIL 25, 2024

Creating a social media marketing funnel to complement your content marketing funnel is a reliable way to cultivate brand-customer relationships with great potential. These elements are the key to helping consumers make a personal connection with your company, so use them wisely.

Content Marketing 104

Content Marketing Customer eBook Education 104

Rock Content

FEBRUARY 1, 2017

Hootsuite, for example, has regular meetups (Hootups) to bring social media marketers together to provide product feedback, take part in networking and have some fun. Content marketers should be able to leave a meetup like this with at least a few new content ideas.

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. The social media calendar template is the perfect resource for helping you scale and streamline your social media marketing.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing SEO 145

Hubspot Marketing

APRIL 4, 2024

Shoppable Commerce on Instagram Another reason to launch your influencer marketing strategy on Instagram is because of the e-commerce potential it offers. 80% of social media marketers say that customers now prefer to buy in-app. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketers 130

Hubspot Marketing

JANUARY 20, 2023

For example, HubSpot Academy offers courses about content marketing, social media marketing, and sales, in digestible, interactive lessons. The people searching are already qualified users, as opposed to people on social media who aren’t. Here’s a cross-section of just some of the courses in the academy.

eBook 143

eBook CRM User-Generated Marketers 143

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023.

Branding 108

Branding Thought Leadership PR Promotion 108

Adobe Experience Cloud Blog

AUGUST 10, 2017

Be sure to join us on Periscope and Facebook Live Thursday, August 10 at 1 pm PST for Best Practices for Building and Maintaining a Marketing and Sales Partnership with guest Hally Pinaud , Principal Product Marketing Manager for Marketo.

Thought Leadership 134

Thought Leadership Advertisers Advertising Place 134