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Making sense of composable CDPs: What martech buyers need to know

Martech

But in marketing technology, hype is often accompanied by confusion. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs. Martech buyers continually work to stay on top of what’s new and exciting.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

Insiders

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Author: Ashika Balani The days of telemarketers are long gone. Similarly, engineering is not just responsible for building the next product or upgrade, but also testing its marketability and brand alignment. Financial statements will have a breakdown not just by product but also by platform and marketing vehicles.

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Important Marketing Terms You Should Know

Exposure Ninja

Outbound Marketing Outbound marketing is where you make first contact with consumers. This is when you interrupt a consumer by putting your product, service or business in front of them. Examples include TV and radio adverts, telemarketing, direct mail and online ads.

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