Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 125

Transform CRM Analytics User-Generated 125

Digital Marketer

DECEMBER 19, 2022

As ecommerce has emerged and evolved, marketing has gone through many changes. Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor.

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion.

CMO 117

CMO Transform Price Education 117

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., These findings are transformational,” she said. in her presentation at our MarTech conference.

Customer 142

Customer Transform Traditional Marketing Branding 142

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. . Traditional vs. agile marketing

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Martech

MAY 16, 2023

Some companies may already be very agile in their culture, so not as much transformation is needed. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework.

Transform 106

Transform Copywriting CMO Marketing 106

Content Marketing Institute

SEPTEMBER 4, 2018

It’s not about the products the company sells, says @MicheleLinn. American Girl uses content to transform something that is a commodity – a doll. Content marketing is different than traditional product-marketing efforts like sales collateral and other product-specific info. Click To Tweet.

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Content Marketing Non-Profit Education Transform 111