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How B2B marketing is becoming a strategic growth driver

Martech

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 118
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Why empathy is the key to successful customer engagement

Martech

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., These findings are transformational,” she said. in her presentation at our MarTech conference.

Customer 140
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Agile Marketing | Overview and 8 Reasons to Adopt It in 2020

Adobe Experience Cloud Blog

It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. . Traditional vs. agile marketing

Transform 116
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The importance of Stakeholders and Practice Leads in agile marketing

Martech

Some companies may already be very agile in their culture, so not as much transformation is needed. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework.

Transform 104
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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

It’s not about the products the company sells, says @MicheleLinn. American Girl uses content to transform something that is a commodity – a doll. Content marketing is different than traditional product-marketing efforts like sales collateral and other product-specific info. Click To Tweet.

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Why marketers should embrace product analytics

Martech

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. More from the MarTech Conference >> Moving to product analytics. “It’s a big spend for a lot of teams.”

Analytics 113
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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing. 12:05] Would you say Brand Marketing is being transformed into Lean Marketing? [16:07] It's time to transform your approach.