Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. Sales and events aren’t even on the same page.

Transform 113

Transform PR Event Marketing Target Market 113

Martech

AUGUST 26, 2024

Pictory: Condensing long-form content into short videos Pictory transforms long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Email: Business email address Sign me up!

Transform 120

Transform Influencer Marketing Product Product Marketing 120

Adobe Experience Cloud Blog

AUGUST 18, 2016

These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. Financial statements will have a breakdown not just by product but also by platform and marketing vehicles.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. Podcasting is no exception.

Transform 75

Transform Product Marketing Product Marketers 75

Hubspot Marketing

MAY 31, 2024

Follow along as I create a product marketing budget proposal. For this project, I used a modified version of the HubSpot marketing budget templates. Download the Marketing Budget Templates First, I started by breaking my product marketing costs into expense categories.

Transform 121

Transform Finance Non-Profit Communications 121

Martech

DECEMBER 26, 2024

“2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer 120

Customer Direct Mail Transform Health 120

Search Engine Land

AUGUST 21, 2024

Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Business email address Sign me up!

Transform 103

Transform User-Generated Influencer Marketing Product 103

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Hubspot Marketing

FEBRUARY 26, 2025

Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 103

Finance Transform Communications CRM 103

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 112

Transform Logistics Customer Journey Management 112

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.

PR 129

PR Transform CMO Marketers 129

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 112

Entertainment Transform Law Analytics 112

Marketing Insider Group

JULY 20, 2020

It’s all product marketing. That’s why Marketers must learn many vital lessons from some of the best shows. What Content Marketers Can Learn About Storytelling from Avatar. ” One of the main reasons so much marketing content fails is the lack of realistic relationships. Step 2: Call to Adventure.

Transform 144

Transform Marketers Marketing Content Marketing 144

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Martech

MAY 25, 2022

You would want to have visibility across the board about what’s happening and who is delivering what at which time,” said Annie Schneider, senior product marketing manager for Wrike, a Citrix company, in her presentation at The MarTech Conference (scroll down to watch the video of their session).

Transform 134

Transform Marketers Marketing Management 134

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., These findings are transformational,” she said. in her presentation at our MarTech conference.

Customer 141

Customer Transform Traditional Marketing Branding 141

Hubspot Marketing

DECEMBER 17, 2020

Beyond foundation, the Fenty Beauty Face products include bronzer, highlighter, powder, and concealer in shades that work for everyone. The launch was an industry transformer, with established brands expanding their foundation color lineup in response. Product category: Holiday and seasonal decor. Image source.

Product 145

Product Transform Fashion Retail 145

Martech

APRIL 18, 2023

A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.

Transform 109

Transform Customer Journey Customer Product Marketing 109

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale. The reason?

Customer 134

Customer Transform Thought Leadership Health 134

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 127

Transform B2C Whitepaper Marketers 127

Adobe Experience Cloud Blog

JUNE 29, 2017

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory.

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134

Marketing Insider Group

APRIL 16, 2013

This is presenting enormous challenges for marketing to adapt when stuck in a product marketing mindset. Which means marketing is challenged to rethink views of commonly held beliefs about buying stages and the buyer’s journey associated with product marketing as well as sales. What do I mean by this?

Transform 108

Transform Marketers Marketing User-Generated 108

Martech

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 108

Transform Advertising Advertisers Product Marketing 108

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 113

Email Marketing Transform Health Marketers 113

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. COVID-19 has only sped up this marketing transformation.

Transform 118

Transform Analytics Customer Email Marketing 118

Search Engine Land

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 76

Transform Logistics Customer Journey Management 76

Sprout Social

OCTOBER 4, 2018

We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/17 – Digital Transformation: How to Prepare Your Agency with Emily Stang, Agency Marketing Strategist. Interested in a particular chat? 10/3 – Crisis Communications for Social.

Transform 92

Transform Communications Management Branding 92

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference.

Customer 140

Customer Whitepaper Transform Fashion 140

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). This is org transformation.

Email Marketing 102

Email Marketing Transform Copywriting Marketers 102

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Positive marketing industry tailwinds.

Finance 122

Finance Transform Customer Journey CRM 122

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 56

Customer Acquisition User-Generated Customer loyalty Marketers 56

Sprout Social

FEBRUARY 12, 2024

Engaging influencers, like Camper the Golden, for Amazon’s dog birthday products transforms passive browsing into interactive experiences, compelling audiences to like, share and comment. Ultimately, these efforts translate to increased market share, stronger brand equity and improved financial performance.

Influencer Marketing 134

Influencer Marketing Transform Marketers Marketing 134

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 124

Transform Marketing Automation Platform Marketers Marketing 124

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Hubspot Marketing

DECEMBER 14, 2023

“The main benefits of incorporating AI into streamlining processes are time savings, automation of mundane tasks, and increased efficiency,” said Irina Nica, product marketing manager at HubSpot. “By This not only boosts productivity but also frees up our time to tackle projects that require human expertise and creativity.”

Transform 136

Transform User-Generated Marketers Marketing 136