Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing 133

Product Marketing Product PR Price 133

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Email marketing tools, including Mailchimp, SendGrid and ActiveCampaign.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Hubspot Marketing

NOVEMBER 7, 2024

Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.

Inbound Marketing 105

Inbound Marketing Logistics Price CMO 105

Search Engine Land

AUGUST 21, 2024

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. In addition, shy kids is a Toronto-based production company. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now.

CMO 116

CMO Transform Price Education 116

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 100

Management Food User-Generated Customer Acquisition 100

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push?

PR 76

PR Gen Z User-Generated Analytics 76

Martech

SEPTEMBER 16, 2024

Dig deeper: Harnessing martech insights: A roadmap to customer-centric business strategies Key go-to-market functions and their goals Before exploring how martech can boost business goals, it’s important to understand an organization’s different go-to-market functions and their common objectives.

User-Generated 65

User-Generated CRM Customer Acquisition Partner Marketing 65

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM.

User-Generated 72

User-Generated Entertainment CRM Retail 72

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. Something was off. Sales cycles.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Welcome Software

MAY 7, 2025

Hint : Some seriously dramatic shifts in productivity , creativity , and performance. Key capabilities: o On-brand content generation and responses : Enrich Optimizely Opal’s responses with your unique brand context, tone, and persona to maintain consistent messaging while scaling your creative output.

Transform 52

Transform Product User-Generated Market Research 52

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Product and offer positioning Ad copy and creative often fail to clearly explain products. Offsite properties User journeys span several touchpoints.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. You have to option to target your campaigns based on users' interests or keywords searched for. Product marketing offers a perfect example.

Management 145

Management PR User-Generated Advertising 145

Welcome Software

MARCH 17, 2025

Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. AI-powered contextual bandits deliver individually optimized experiences based on user attributes and behaviors, putting your data to work throughout the customer journey.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Buffer Marketing

MARCH 20, 2025

This helps her appear in searches when users look for DIY inspiration, home decor ideas, or content creators in her niche. Pinterest actively encourages its users to put a logo on every pin they share: “Put a logo on every pin that you make, but keep it subtle. Add a clear profile photo so people can put a face to your name.

Social Media Marketing 94

Social Media Marketing User-Generated Fashion Food 94

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4 Know your customer. Focus on the long-term.

Digital Marketing 145

Digital Marketing Thought Leadership Marketing Marketers 145

Sprout Social

MAY 6, 2025

Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required. Sentiment evaluation technology: Analyzes sentiment and scores its influence, helping you gauge brand perception, and generates share of voice and trend analysis metrics.

Branding 103

Branding Health Transform Analytics 103

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 143

Shoppers Product Gen Z Promotion 143

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Our State of AI Report finds that marketers save more than three hours per piece of content using AI automation.

Transform 136

Transform User-Generated Marketing Marketers 136

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. With this agency, the company can help brands create custom marketing campaigns. Nearly 40% of its users subscribe to its ad-free premium accounts, limiting Spotify’s ad reach.

Advertising 52

Advertising Advertisers User-Generated Management 52

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Your social media team will create and execute social media marketing efforts. Product Marketing Team. Here's how: Talent.

Inbound Marketing 139

Inbound Marketing SEO eBook Communications 139

Adobe Experience Cloud Blog

JUNE 29, 2017

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory.

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134

Martech

JANUARY 2, 2024

I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. Bring generative AI into your organization. Identify your target user base: Which roles within my organization complete these tasks? Product marketing and strategy.

PR 136

PR User-Generated Fashion Marketing 136

Sprout Social

SEPTEMBER 26, 2023

AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. Educating employees about the associated risks and clearly defined use cases for AI-generated content helps alleviate this problem. Plus, it securely enhances operational efficiency across the organization.

User-Generated 142

User-Generated Transform Marketing Marketers 142

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR AR vs. VR: Which Is More Effective for Marketing What is augmented reality (AR)? Augmented reality (AR) layers virtual elements on top of a real-world scene, allowing users to exist in the space they’re physically in but benefit from the augmented elements in their experience. What is virtual reality (VR)?

Entertainment 144

Entertainment Marketing Marketers User-Generated 144

Animalz blog

OCTOBER 26, 2023

Then ChatGPT happened, followed by Google announcing the Search Generative Experience (SGE) initiative — AI-generated summaries integrated into Google’s search results. Together, SupportLogic and Animalz built a diversified content engine that stands the test of time — and AI — with helpful, product-led content.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Martech

NOVEMBER 11, 2021

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Generate audience insights.

Whitepaper 117

Whitepaper User-Generated Education Product Marketing 117

Hubspot Marketing

JUNE 19, 2023

At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai Key features: Generate topic ideas and outlines. and ChatGPT, and a few of their alternatives.

Price 133

Price User-Generated SEO Copywriting 133

Sprout Social

FEBRUARY 20, 2020

Some common overarching business priorities listening can support are: Market research. Lead generation. Product research. Tune in to how customers search for new products . We've gathered real user reviews of #audioediting software. Be specific and intentional with your keywords to generate focused results. .

User-Generated 145

User-Generated Management Education Product 145

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

User-Generated 112

User-Generated Marketing Marketers CMO 112

Hubspot Marketing

MARCH 30, 2020

The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. And, of those users, 80% are teen males.

Branding 141

Branding Non-Profit User-Generated Influencer Marketing 141

Adobe Experience Cloud Blog

OCTOBER 18, 2016

Define the product-market fit. Investigate your target market and document use cases, requirements, and potential shortcomings. Apps that stimulate curiosity and actions typically create excitement from its users. ” Relevancy and timing are extremely important when it comes to mobile marketing.

Thought Leadership 134

Thought Leadership User-Generated Fashion Marketing 134

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 114

Analytics Product Automobile Customer Journey 114

Hubspot Marketing

MAY 16, 2023

This generative AI tool produces answers to almost any question it’s asked. Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. What is generative AI? Generative AI starts with a prompt.

Price 124

Price User-Generated CRM Copywriting 124

Adobe Experience Cloud Blog

JULY 31, 2019

Consider virtual instructor-led training for simultaneously onboarding multiple users, especially when they’re in different locations. With the often complex nature of SaaS, focusing on customer success is particularly effective for avoiding churn and generating opportunities. As noted by Geraldo A. Ensure Resources Help, Not Hinder.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133